Subject: RE: We've got some ads...
From: "Begala, Paul" <[email-masked]>
To: [email-masked], "Stan Greenberg" <[email-masked]>, "Anna Greenberg" <[email-masked]>, [email-masked], "John Podesta" <[email-masked]>, [email-masked], "susan" <[email-masked]>
Cc: "Rebecca Buckwalter-Poza" <[email-masked]>, "Lori Lodes" <[email-masked]>, "Andrew Baumann" <[email-masked]>, "Kristi Fuksa" <[email-masked]>, "Dave Walker" <[email-masked]>
Date: Sun, 3 Feb 2008 15:16:36 -0500

"Fatigues" does not get to the misplaced priorities/economic argument
about Iraq.  The only takeaway is endless war.
 
"Happy Together" is, as you know, the spot I've fantasized about for two
years.  I love it.  It feminizes McCain and ridicules him.  Will
generate buzz and perhaps piss the old sailor off.  It certainly draws
the link between McCain and Bush.  I think it's sticky and memorable.
 
Of the ads with Rose and her baby, "Priorities" and "Priorities alt" are
the only ones that get to the misplaced priorities message.  The others
suffer from the same problem as "Fatigues":  they're "endless war"
spots.  Fine for 2006, a half-step off for 2008.  But Rose is a star and
that baby is adorable.  I would add the phrase "Iraq War Veteran" under
her name and National Guard status, just to drive home the point that
she was shipped out to Iraq; she's not "just" a mom.  
 
Those are my two cents.
 
Begala

________________________________

From: [email-masked] [mailto:[email-masked]] On Behalf Of Tom
Matzzie
Sent: Sunday, February 03, 2008 1:48 PM
To: Stan Greenberg; Anna Greenberg; [email-masked]; John
Podesta; Begala, Paul; [email-masked]; susan
Cc: Rebecca Buckwalter-Poza; Lori Lodes; Andrew Baumann; Kristi Fuksa;
Dave Walker
Subject: We've got some ads...

Here is the status. We've got some rough cuts of ads and some ads still
coming in. Overall I'm happy but not ecstatic about what we've got.
They're good ads. We just don't have a good mix yet. No straight economy
spots yet, for example. We are expecting "dating," "mcsame" and a
votevets-paid-for ad called "target" later today. Next push is for
economy spots. They might not be for this week.

Please review and send me feedback. I'm on my cell at 202-251-8545 if
you want to download feedback verbally.

Thanks, Tom

FIRST TUESDAY MEDIA ADS

Six ads are included--alternative versions of the same spot. We are
expecting "Dating" today and an ad that VoteVets paid for with their own
resources called "Target"

username: hsclient
password: avid

http://www.hitsquadllc.tv/client/firsttuesday/1000years.htm
<http://www.hitsquadllc.tv/client/firsttuesday/1000years.htm>

http://www.hitsquadllc.tv/client/firsttuesday/1000yearshybrid.htm
<http://www.hitsquadllc.tv/client/firsttuesday/1000yearshybrid.htm>

http://www.hitsquadllc.tv/client/firsttuesday/ourchildren.htm
<http://www.hitsquadllc.tv/client/firsttuesday/ourchildren.htm>

http://www.hitsquadllc.tv/client/firsttuesday/prioritiesmccain.htm
<http://www.hitsquadllc.tv/client/firsttuesday/prioritiesmccain.htm>

http://www.hitsquadllc.tv/client/firsttuesday/prioritiesmccainalt.htm
<http://www.hitsquadllc.tv/client/firsttuesday/prioritiesmccainalt.htm>

http://www.hitsquadllc.tv/client/firsttuesday/prioritiesromney.htm
<http://www.hitsquadllc.tv/client/firsttuesday/prioritiesromney.htm>

MARK ARMOUR ADS

Three ads are included. We remade "fatigues" mostly to have a webtest
benchmark. The second ad is something the ad maker threw together after
talking to Paul and I.

http://www.armourmedia.net/download/

login:  mccain
pass:  hugbush