Subject: RE: Focus group guidelines
From: "Begala, Paul" <[email-masked]>
To: [email-masked], "Kristi Fuksa" <[email-masked]>
Cc: "Tara McGuinness" <[email-masked]>, "John Podesta" <[email-masked]>, "Susan McCue" <[email-masked]>, "Stan Greenberg" <[email-masked]>, "ic2008" <[email-masked]>, "Rebecca Buckwalter-Poza" <[email-masked]>, "Lori Lodes" <[email-masked]>
Date: Sat, 2 Feb 2008 19:37:15 -0500

I agree.  

________________________________

From: [email-masked] [mailto:[email-masked]] On Behalf Of Tom
Matzzie
Sent: Friday, February 01, 2008 6:50 PM
To: Kristi Fuksa
Cc: Tara McGuinness; Begala, Paul; John Podesta; Susan McCue; Stan
Greenberg; ic2008; Rebecca Buckwalter-Poza; Lori Lodes
Subject: Re: Focus group guidelines

Hey GQRR, I think we want to change how we're doing these guides. The
web tests are the device for testing ads. The focus groups are to drill
into our target. This guide right now is 45 minutes about the ads. I'd
rather use the groups to go deeper on impressions and questions about
John McCain. McCain and the economy. McCain and the messages that didn't
stick in our poll. McCain and Bush. McCain and Iraq. etc.

I'm copying Rebecca Buckwalter-Poza (who just joined our team) and is
going to hound each of us for feedback on the guide. We will make this a
topic of the Monday call.

I'm also copying Lori Lodes who is going to project manage some of the
ad process.

On Feb 1, 2008 3:28 PM, Kristi Fuksa <[email-masked]> wrote:

	All,

	Attached are the draft focus group guides for next week's
groups, focusing on ad testing and then McCain.  Please send along your
comments by Tuesday morning.  Reminder, groups are Wednesday in
Cincinnati and Thursday in Las Vegas, both at 5:30pm and 8:00pm.  

	We'll send around the webcasting information next week, but
please let me know if anyone plans to attend.

	Thanks, Kristi

	 

	 

	Kristi Fuksa <http://www.gqrr.com/index.php?ID=1068> 

	Analyst 

	10 G Street NE, Suite 400, Washington, DC 20002

	Phone: 202 478 8300 / Fax: 202 478 8301

	[email-masked] <mailto:[email-masked]> 

	www.greenbergresearch.com <http://www.greenbergresearch.com/>