Subject: RE: updated scripts with budgets
From: "Begala, Paul" <[email-masked]>
To: "John Podesta" <[email-masked]>
Cc: [email-masked], [email-masked], "Stan Greenberg" <[email-masked]>, "Anna Greenberg" <[email-masked]>, "ic2008" <[email-masked]>, "Zach Schwartz" <[email-masked]>, "Tara McGuinness" <[email-masked]>
Date: Wed, 30 Jan 2008 10:58:54 -0500

I agree.  The misplaced priorities link Iraq to the economy.  It can't just be "Wars and more wars."

________________________________

From: John Podesta [mailto:[email-masked]]
Sent: Wed 1/30/2008 10:50 AM
To: Begala, Paul
Cc: [email-masked]; [email-masked]; Stan Greenberg; Anna Greenberg; ic2008; Zach Schwartz; Tara McGuinness
Subject: Re: updated scripts with budgets

got it. i haven't seen the scripts subsequent to the original batch. still feel like the best approach to the substance of 50-100 more years in Iraq is on the opportunity cost side. 10 billion a month for what?

On 1/30/08, Begala, Paul <[email-masked]> wrote: 

	I agree.  But just to be clear, "McSHAME" was killed some time ago. We're going ahead with "McSAME" as in "he's the McSame Old Thing."

________________________________

	From: John Podesta [mailto:[email-masked]]
	Sent: Wed 1/30/2008 7:36 AM
	To: [email-masked]
	Cc: [email-masked]; Begala, Paul; Stan Greenberg; Anna Greenberg; ic2008; Zach Schwartz; Tara McGuinness 
	
	Subject: Re: updated scripts with budgets

	 
	
	I'd hold on the Romney spots, except the ones piggybacking on McCain.  Certainly wouldn't spend 75k at this point to do the factory spot. I think McShame is a mistake--right up there with General Betray us.

	On 1/29/08, Tom Matzzie <[email-masked]> wrote: 

		Only decision was to definitely go forward with the VoteVets spots
		with our woman veteran and her baby and the Fatigues kids spot. Other
		decisions yea or nay haven't been made yet. I agree on Laugh and Laugh
		is only $6000 per spot so I will get those going.
		
		I'm thinking for the expensive Romney and McCain spots we wait until
		after Florida tonight to pull the trigger. So, we focus on getting
		today's scripts in good shape.
		
		I'm trying to get more McCain and Romney "economy" scripts. Might not
		be doable for next week.

		On Jan 29, 2008 10:54 AM,  <[email-masked]> wrote:
		> Sorry I missed this call.  On train to NYC.  Consistent with your email, reco prioritizing Romney "Factory"; McCain "McSame"; McCain "our Children" and "birthday"; McCain "one man forever" 1000/100 years; both Romney and McCain bush and priorities scripts.  Also, McCain "Bomb bomb bomb" spots which could be updated with his recent promise of "more wars."  Please do look into "laugh".  We all gave it high marks.  Romney economy spot is good idea too, Tara.  Again, apologies if all this decided already.
		> Sent via BlackBerry by AT&T
		>
		> -----Original Message-----
		> From: "Tom Matzzie" <[email-masked]>
		>
		> Date: Tue, 29 Jan 2008 09:05:56
		> To:"Begala, Paul" <[email-masked]>, susan <[email-masked]>, "Stan Greenberg" <[email-masked]>, "Anna Greenberg" <[email-masked]>, ic2008 <[email-masked]>, "Zach Schwartz" <[email-masked]>, "John Podesta" <[email-masked]>, "Tara McGuinness" <[email-masked]>
		> Subject: Re: updated scripts with budgets
		>
		>
		>
		> I never heard back from anybody except Stan. Can we try for 9:30
		> AM--25 minutes from now? Or I will just call around, get feedback and
		> make the final call on this first round with Paul.
		>
		> On Jan 28, 2008 8:34 PM, Tom Matzzie <[email-masked]> wrote:
		> > It took a few days to get budgets out of folks but it is all attached
		> > now. We will need to move very quickly--a few of these firms need to
		> > hear by opening of business Tuesday West Coast time to get rolling.
		> > They need to reserve cameras, etc.
		> >
		> > In short order I think we do the following.
		> >
		> > 1. Move on the three Fatigues spots with Mark Armour. We need to iron
		> > out script details with him. This will cost around $10,000 total for
		> > all the spots. We just need to reserve him Tuesday and then work on
		> > scripts the next few days.
		> > 2. Move on the two priorities spots--McCain and Romney. Move on McCain
		> > Children and McCain 1000 Years. This is about $100,000 after fees but
		> > we get four spots for that price. I say we give the go-ahead and then
		> > work on scripts Tuesday. They are shooting on Wednesday when Paul and
		> > I are in LA. They will shoot multiple scripts too. VoteVets is flying
		> > their vet tomorrow.
		> > 3. I think we move on McCain: McSame. This is about $45,000 after
		> > fees. Need to decide Tuesday. Hopefully we can package a campaign
		> > around this. We will need to work on scripts Tuesday and Wednesday for
		> > this one.
		> > 4. I think we look at shooting "Factory" for Romney on Thursday. Cost
		> > is about $70,000 because they shoot on location. The new script is
		> > decent.
		> >
		> > This gives us 5 McCain spots, 3 Romney spots and 1 Huckabee spot.
		> >
		> > I think we skip the "dating" for now because we don't have a messenger yet.
		> >
		> > This would put us out about $225,000 or so which is still within
		> > reason. I earmarked $300,000 for ads. I'm still asking for prices for
		> > "Laugh" since it should be cheap and it is so different. I think we
		> > sideline "Fool" for now because we don't have the right talent yet.
		> >
		> > I'm open to more ideas for where to go but our first order of business
		> > is to get the ones we've picked so far closer to perfect.
		> >
		> > We need to talk first thing in the morning. Can we try for 9 AM? A
		> > smaller group of us will have to decide.
		> >
		>