Subject: RE: Updated McSame Ad
From: "Begala, Paul" <[email-masked]>
To: "Lori Lodes" <[email-masked]>, [email-masked], "Tara McGuinness" <[email-masked]>, "Susan McCue" <[email-masked]>, "David Brock" <[email-masked]>, "Stan Greenberg" <[email-masked]>, [email-masked], "Matthew Butler" <[email-masked]>, "Christina Reynolds" <[email-masked]>, "Rebecca Buckwalter-Poza" <[email-masked]>, "Ari Rabin-Havt" <[email-masked]>
Date: Mon, 21 Apr 2008 19:18:44 -0400

I still like it.  I would change "universal" health care to
"affordable".  I think we can defend that, given McCain's plan to end
the deductibility of employer-provided health insurance.  

________________________________

From: Lori Lodes [mailto:[email-masked]] 
Sent: Monday, April 21, 2008 7:10 PM
To: Begala, Paul; [email-masked]; Tara McGuinness; Susan McCue; David
Brock; Stan Greenberg; [email-masked]; Matthew Butler; Christina
Reynolds; Rebecca Buckwalter-Poza; Ari Rabin-Havt
Subject: Updated McSame Ad

Here is the current script for McSame. There are a couple of changes we
will be making:

1. Changing Universal Health Care to Affordable Health Care
2. Changing the disclaimer to read: Progressive Media USA is responsible
for the content of this advertising.

After making these changes, is there any other changes people think are
necessary for this first big wave of media? 

Thanks!

Lori

ANNOUNCER (VO):  A trillion dollars in Iraq over the next ten years.
McSame as Bush.

ANNOUNCER (VO):  A millionaire who's for tax cuts for millionaires.
McSame as Bush.

ANNOUNCER (VO):  Oil companies?  They get tax breaks while we pay at the
pump.  McSame as Bush.

ANNOUNCER (VO):  Absolutely no plan for universal health care.  McSame
as Bush.

ANNOUNCER (VO):  Tell John McCain Bush's same old politics just won't
work.

ANNOUNCER (VO):  Campaign to Defend America is responsible for the
content of this advertising.