Subject: [big campaign] Economic Recovery Poll Memo and Slides
From: "Brad Woodhouse" <[email-masked]>
To: [email-masked]
Date: Mon, 5 Jan 2009 12:07:47 -0500
List-Id: <bigcampaign.googlegroups.com>

www.americansunitedforchange.org/jan5slides 

Attached please find a Memorandum from Hart Research detailing the
findings of the poll AFSCME and Americans United for Change conducted in
December on the economy and the prospects for economic recovery
legislation.  In addition to the memo, a web link to the power point
presentation is above.

This survey provides strong message guidance on what moves voters to
support a jobs and economic recovery plan and what does not - job
creation far and a away being the most important element in convincing
voters to support such a plan.  

Unfortunately, many progressive commentators and Democratic elected
officials are emphasizing the size of the package as a primary selling
point - which this research shows is a sure loser.  As the survey's
pollsters have said - emphasizing the cost to the taxpayers ($800
billion, $1 trillion, etc.) rather than the benefit to the economy is
not unlike trying to sell a product by advertising its high price rather
than its value to the customer.  The issue of most concern to voters is
the loss of jobs and how to create and save them.  

Please refer to the memo and/or the slides for additional message
recommendations relative to the overall progressive/Democratic message
and the messaging around specific elements of the plan.  Let me know if
you have any questions.  

Brad Woodhouse, President

Americans United for Change

202-470-5858 

202-251-5669 (cell)

[email-masked]

 

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