Subject: The Great Bernie Sanders Birthday Moneybomb Is Coming | | Observer
From: Brent Budowsky <[email-masked]>
To: John Podesta <[email-masked]>
Date: Sat, 15 Aug 2015 07:53:01 -0400

John check out this piece I wrote about Bernie Sanders small donor moneybomb
fundraiser around his birthday September 8.  I would suggest HRC replicate this
formula exactly, do her own small donor moneybomb aimed at women and the
men who love them.  Make the major focus either pay equity for women, or fight
back against the attacks against Planned Parenthood, or both, whichever direction
the campaign wants to focus, to elevate the issue-based profile of this.

Organize a conference call for action on the HRC small donor moneybomb with 
HRC student leaders at colleges and universities.

Do the fundraising appeal to every woman potential small donor on every list the campaign has access to.  Organize a day of events on social media tied to the moneybomb that includes live and interactive participation from women at all levels, from entertainment and sports superstars to women CEO's, housewives, student
leaders, women who work in food pantries, blue collar women, teachers, waitresses, women at every economic level.

Make this an organizing vehicle and a messaging vehicle as well as a small donor
fundraising vehicle.

Look at this the way I write about Sanders and social media, create an alternate
universe to the negativity, attacks, that is inescapable for now on cable and network
television.  Build a base of small donors that creates recurring revenue for the campaign, reduces dependence on large donors, generates positive PR that even
the mainstream media would have to report but which would reverberate through
women's networks on social media.

To the degree the campaign can make a decision on this quickly, announce it on
August 18, the 95th anniversary of the constitutional amendment granting women
the right to vote which was ratified August 18, 1920.  The 96th anniversary will occur August 18 after the convention and should be a theme of the convention.  The 100th anniversary will take place August 18, 2020 around the time of the 2020 Democratic
convention.

The campaign needs creativity, innovative thinking, a reset and refresh.  Some things
that are positive and exciting for those who support HRC.  Take a close look at my
Bernie Sanders birthday moneybomb piece, not so much about Bernie, but about
the alternate universe social media creates that is parallel to the largely useless
political coverage on television, and the potential to create an HRC-based social
media alternate universe that moves fundraising beyond the Super-PAC mentality
alone that has a populist ring with a female emphasis rather than an insider ring
with an old politics message.

You can take every paragraph in this Bernie focused piece and transform it into an
HRC-focused plan of action.

http://observer.com/2015/08/the-great-bernie-sanders-birthday-moneybomb-is-coming/

Sent from my iPad