Subject: RE: Proposed Language for JP's Heads Up Email
From: Brynne Craig <[email-masked]>
To: John Podesta <[email-masked]>, Eryn Sepp <[email-masked]>
Cc: Milia Fisher <[email-masked]>, 'Robby Mook' <[email-masked]>, 'Kristina Schake' <[email-masked]>, Jennifer Palmieri <[email-masked]>, 'Jesse Ferguson' <[email-masked]>, Marlon D <[email-masked]>
Date: Sat, 11 Apr 2015 15:26:31 +0000

John, thank you. I have made the changes you requested below. We have been discussing potentially adding a few sentences on the rational of why she’s running.

I know that we are still discussing the timing of when this would go out. The audience for this email is elected officials and friends of HRC/WJC who would expect to “get a heads up” before everyone else.

Robby et al – John raised the question of adding the video link to this email.

Updated Language is below.

Sender: John Podesta
Subject: She's in
Hi there --
It’s now official: Hillary has decided to run for president.
You'll be getting more details soon about why she's running and how you can get involved.
For now, I hope you know how grateful we all are for your support. It's been a long ride to get to this point -- what comes next will be an incredible journey.
More to come. Thanks again.

From: John Podesta [mailto:[email-masked]]
Sent: Saturday, April 11, 2015 11:21 AM
To: Eryn Sepp
Cc: Milia Fisher; Brynne Craig
Subject: Re: Proposed Language for JP's Heads Up Email

Brynne
In the third graph change wild to long.
Let's change the first sentence to:
It's now official: Hillary has decided to run for president.

Can we add a link to the video,  so it feels like we are giving them something?  I think it's better to do this simultaneously with the video going live than to do 5 minutes before when everyone knows it's coming.
+ John and Milia (see draft email below). Brynne, do we know when approx we're thinking of sending? Tomorrow AM? Given the leaks, not sure if we want to change the formulation of the first line, but will leave that up to John.

Eryn M. Sepp
Cell: 818-456-2881<tel:818-456-2881>

On Apr 10, 2015, at 11:01 PM, Brynne Craig <[email-masked]<mailto:[email-masked]>> wrote:
Eryn –

The current plan is to send an email in John’s name to a large group of political people giving them a heads up re: announcement before the actual announcement. Can you see if he’s okay with us using the following language?

Sender: John Podesta
Subject: She's in

Hi there --

I wanted to make sure you knew first: Hillary has decided to run for president.

You'll be getting more details soon about why she's running and how you can get involved.

For now, I hope you know how grateful we all are for your support. It's been a wild ride to get to this point -- what comes next will be an incredible journey.

More to come. Thanks again.

Brynne Craig
[email-masked]<mailto:[email-masked]>
(646) 647-2744<tel:%28646%29%20647-2744> (O)
(202) 812-2619<tel:%28202%29%20812-2619> (C)