Subject: Re: Follow up on the call
From: Cheryl Mills <[email-masked]>
To: Robert Mook <[email-masked]>
Cc: John Podesta <[email-masked]>
Date: Sat, 18 Oct 2014 21:20:52 -0400

Will revert 

I head go Africa tomorrow and am back sat so perhaps we can do Sunday double call 

cdm

> On Oct 18, 2014, at 8:30 PM, Robert Mook <[email-masked]> wrote:
> 
> I wanted to follow up on the email below.  I'm going to be a bit out of pocket earlier this coming week, but I wanted to see if we could find a time to discuss the November planning schedule this coming weekend--perhaps before/after our follow up press call. 
> I put together the attached chart (which I will make prettier this week for HRC) to highlight the work that will need to be done to research and design her site and digital program for the exploratory and launch.  There was a lot of material in the timeline document she got in August and I wanted to make sure to highlight the design piece in particular.  I've also touched on communications, finance, political and Iowa hiring--all of which are very important as well, although a bit more straightforward.
> Bottom line: even if we wait to announce an exploratory committee until February, the web design and strategy process needs to get rolling the third week of November--and that's contingent on using research from Emily's List or some other group (and important detail we should discuss).  For that reason, I think it's very important that we quickly get aligned with her after Election Day on overall vision for key functions of the campaign and the hiring process.
> We have good people to build the technical plumbing of the website, but it's very important in my view that the strategic decisions around branding, targeting, and message are made with the Digital Director, Media Director, Communications leadership, and CTO engaged.  We should give them the benefit of making the bed they sleep in, so to speak.  The CTO, Digital Director, and Media Director--among others--are particularly important to getting the design and message development process initiated in the first place.
> Let me know what you think.  I just wanted to make sure everyone is clear on the timeline piece, because the train leaves the station earlier than one might think! 
> Hope this is helpful!
> Robby
> 
> ---------- Forwarded message ----------
> From: Robert Mook <[email-masked]>
> Date: Fri, Oct 17, 2014 at 11:18 AM
> Subject: Follow up on the call
> To: Cheryl Mills <[email-masked]>, David Plouffe <[email-masked]>, John Podesta <[email-masked]>
> 
> 
> Great call today.  Cheryl, so you're up to speed, we discussed a few action items:
> 
> 1. John is going to talk to Todd Park about being an overall advisor on tech
> 2. David is going to reach out to Teddy Goff about doing an assessment of where we are and where we need to be
> 3. We are going to report back on the IT recommendations that Rajeev writes up and get a process going for him to look at the potential office spaces.
> 
> Big picture, I was thinking it might make sense to do a series of organized conversations like the one we just had around other key functions of the campaign.  I think it might help to get her up to speed on the latest planning and give her the opportunity to weigh in on next steps and ensure we're getting input from the right people.  She seems comfortable migrating from a closed to a more open planning process, so I want to make sure we're incorporating everyone she wants.  
> 
> Then we can move to hiring.
> 
> I'm thinking for each topic we could cover the following three things:
> 
> --Strategy next steps: review what planning has already taken place and what work remains to be done;
> 
> --Staff recruitment: who she wants us to connect with on staff recruitment
> 
> --Key action items: key next steps, from her perspective and ours
> 
> I'd propose going in the following order:
> Technology/Digital
> Finance
> Communications (earned media)
> Paid Media
> Political 
> Analytics
> States
> Thoughts?  Do we think this is something we could slot into her open times after Election Day?
> 
> 
> <Planning Timeline 10-18.xlsx - Sheet1.pdf>