Subject: Re: Follow up on the call
From: Cheryl Mills <[email-masked]>
To: Robert Mook <[email-masked]>
Cc: David Plouffe <[email-masked]>, John Podesta <[email-masked]>, Cheryl Mills <[email-masked]>
Date: Sun, 19 Oct 2014 06:35:26 -0400

Dear Robby

Thanks for the update. I think this makes sense - though I would might move
Analytical up to the extent it is a partner with Technology, it's newer for
her and it is important to understand how it reshapes traditional campaign
strategy/planning.

She has not reverted yet on the days I sent but I think the process of
first doing conceptual issues as you have here works really well for her.
She likes to get smart on issues/areas/mechanics and then act and so this
approach plays to her strengths.

I would move staffing to be after this process as she will better
understand the staffing she will need to meet the objectives after these
discussions, which would ideally would be right after the election.  Then I
would shift to what it means to staff for what she will more deeply
understand with this context.

best.

cdm

On Fri, Oct 17, 2014 at 11:18 AM, Robert Mook <[email-masked]> wrote:

> Great call today.  Cheryl, so you're up to speed, we discussed a few
> action items:
>
> 1. John is going to talk to Todd Park about being an overall advisor on
> tech
> 2. David is going to reach out to Teddy Goff about doing an assessment of
> where we are and where we need to be
> 3. We are going to report back on the IT recommendations that Rajeev
> writes up and get a process going for him to look at the potential office
> spaces.
>
> Big picture, I was thinking it might make sense to do a series of
> organized conversations like the one we just had around other key functions
> of the campaign.  I think it might help to get her up to speed on the
> latest planning and give her the opportunity to weigh in on next steps and
> ensure we're getting input from the right people.  She seems comfortable
> migrating from a closed to a more open planning process, so I want to make
> sure we're incorporating everyone she wants.
>
> Then we can move to hiring.
>
> I'm thinking for each topic we could cover the following three things:
>
> --Strategy next steps: review what planning has already taken place and
> what work remains to be done;
>
> --Staff recruitment: who she wants us to connect with on staff recruitment
>
> --Key action items: key next steps, from her perspective and ours
>
> I'd propose going in the following order:
>
>    1. Technology/Digital
>    2. Finance
>    3. Communications (earned media)
>    4. Paid Media
>    5. Political
>    6. Analytics
>    7. States
>
> Thoughts?  Do we think this is something we could slot into her open times
> after Election Day?
>
>