Subject: Fwd: For your consideration...
From: Cheryl Mills <[email-masked]>
To: "[email-masked]" <[email-masked]>, John Podesta <[email-masked]>, Huma Abedin <[email-masked]>, Robby Mook <[email-masked]>, Jennifer Palmieri <[email-masked]>
Date: Mon, 6 Jul 2015 08:45:48 -0400

confidential fysa
---------- Forwarded message ----------
From: Howard Schultz <[email-masked]>
Date: Mon, Jul 6, 2015 at 8:39 AM
Subject: For your consideration...
To: Cheryl Mills <[email-masked]>

Good morning Cheryl,

For what it's worth some respectful thoughts for consideration...

From the outside looking in, I see an old style start to the campaign that
feels stale with very few signs of the kind of freshness and transparency
that the American people (especially millennials) will need to trust and
ultimately elect HRC as President.
It's also becoming very apparent and concerning that the media is not on
her side. This will get only worse and not bode well for her as time goes
on.

She desperately needs the people on her side. And, although it's early, the
imprinting process has begun... And, I don't like how it feels.

Her inner circle and the powers to be, need to reject the status quo, and
understand how brands (and she is a brand) in the world we now live in are
built. It requires a vision for the future that is steeped in truth and
authenticity and builds an enduring emotional connection with the voters.

The rules of engagement for running for President have dramatically
changed, accept it.
Substance absolutely matters, but so does the form it takes. The campaign
feels "yesterday." It's too packaged and prescribed. The American people
are longing for truth and someone to believe in.

Reboot the look of it all and the overriding message before its to late.
The answer is not in the polls, it's in her heart and her conscience. When
she begins to truly trust herself and find her inner voice, and has the
courage and conviction to share it with the world, things will change and
change rapidly.

Encourage her to be herself. And, to embrace her core purpose and reason
for being. That's the lens it all needs to go through.
It's not politics as usual. Especially as it relates to technology and
social media, but that's a whole another story.

I'm not a politician and certainly not a pollster. Just one person with one
vote, who cares deeply about the country and the dire need for authentic
leadership.
Thank you.

Sincerely,
Howard