Subject: RE: "establishment"
From: Christina Reynolds <[email-masked]>
To: Lauren Peterson <[email-masked]>, Robby Mook <[email-masked]>
Cc: Teddy Goff <[email-masked]>, Jenna Lowenstein <[email-masked]>, Katie Dowd <[email-masked]>, Jennifer Palmieri <[email-masked]>, John Podesta <[email-masked]>
Date: Wed, 20 Jan 2016 12:32:07 -0500

Lily and Harrell are looking into doing something with the state affiliates.

Also, today the NH PPFA did a press conference pushing back on some actions
in the Legislature. Asked Harrell to pull the policy details to see if we
can support what they’re doing and note that we’re proud to stand with them
AGAINST the GOP establishment…

We’re also looking into some research nuggets to pitch individually.

*From:* Lauren Peterson [mailto:[email-masked]]
*Sent:* Wednesday, January 20, 2016 12:13 PM
*To:* Robby Mook <[email-masked]>
*Cc:* Teddy Goff <[email-masked]>; Christina Reynolds <
[email-masked]>; Jenna Lowenstein <
[email-masked]>; Katie Dowd <[email-masked]>;
Jennifer Palmieri <[email-masked]>; John Podesta <
[email-masked]>
*Subject:* Re: "establishment"

I agree with Teddy—this is one of the first Bernie hits that seems to
really be resonating and picking up traction online.

Here's our quick rundown of what is in the works in digital and digital
comms land right now, keeping in mind that we are trying to do a few bigger
campaign things (such as amplifying any remarks the candidate makes) and
possibly sending an email, while also working with HRC, Planned Parenthood,
and people who can help push this behind the scenes without our
fingerprints.

·         Amplifying remarks Hillary makes on the trail or in the media
today—will keep an eye out for these

·         Continuing to work with NARAL, Planned Parenthood, and HRC to
amplify and respond (note that PP's response is coming from the independent
side, not coordinated, so they have told us they are planning to do more
but can't tell us what)

·         Email from Jen or other campaign staff

·         Pushing #ImSoEstablishment
<https://twitter.com/search?f=tweets&vertical=default&q=%23ImSoEstablishment&src=typd>
behind the scenes through HRC, Planned Parenthood, NARAL, a diverse array
of bloggers, and progressive people out in the world

·         Comms/digital asking Cecile Richards to get on a call with the
other HRC and possibly do TV this evening (Xochitl is working on)

·         Publish “progressives for Hillary” blog post including quotes
from HRC and PP (and a lot of people who are NOT what you would call
“establishment”)—this just went around for approval

·         Reaching out to surrogates, including non-political surrogates,
to tweet in response to Bernie’s comments (so far our list is Shonda
Rhimes, Ricky Martin, and Julianne Moore)

·         Adam P. tweet photos to counter the suggestion that we don’t have
grassroots support

·         Working with bloggers and columnists to write about this from a
racial justice and reproductive rights perspective, including a few people
who joined us on a call to talk about the "Bernie Backlash" that was
unfolding even before his remarks last night—current list is Elianne Ramos,
Jessica Valenti (who is writing a column on this as we speak), Jamil Smith,
Sady Doyle, Aminatou Sow, Gabe Ortiz, and others

On Wed, Jan 20, 2016 at 12:06 PM, Robby Mook <[email-masked]>
wrote:

Fantastic!

On Jan 20, 2016, at 12:05 PM, Teddy Goff <[email-masked]> wrote:

(...with LP this time)

On Wed, Jan 20, 2016 at 12:04 PM, Teddy Goff <[email-masked]>
wrote:

I think Sanders has handed us a rare and significant gift with his
comments. Per our tracking, there have been 11,000 tweets on this (you
can't track Facebook chatter easily because the vast majority of accounts
are private) just since late last night, and the pace is actually picking
up. For reference, our Alzheimer's rollout generated fewer than 15,000
tweets over the course of a few days -- so this has nearly equaled that in
a little more than 12 hours.

LP is going to send around some notes on what else we are cooking up to
keep this going.