Subject: Re: DRAFT: Hillary's in and so are the reviews
From: Christina Reynolds <[email-masked]>
To: Matt Ortega <[email-masked]>, "[email-masked]" <[email-masked]>
Date: Mon, 13 Apr 2015 01:40:11 +0000
List-Id: <hrcrapid.googlegroups.com>

We talked about some minor typos, but otherwise looks terrific to me.

From: Matt Ortega <[email-masked]<mailto:[email-masked]>>
Date: Sunday, April 12, 2015 at 9:28 PM
To: "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>
Subject: Fwd: DRAFT: Hillary's in and so are the reviews

See below. Erred on what list to send to.

---------- Forwarded message ----------
From: Matt Ortega <[email-masked]<mailto:[email-masked]>>
Date: Sun, Apr 12, 2015 at 9:25 PM
Subject: DRAFT: Hillary's in and so are the reviews
To: Communications Team <[email-masked]<mailto:[email-masked]>>, Amanda Renteria <[email-masked]<mailto:[email-masked]>>

Hey guys -- following up on comms' round up of what the press is saying just a few minutes ago, I'm put together an email for progressives with a bit of what the campaign has produced today. This first email would be lengthy as it includes launch reactions from progressives and the media as well as a few really great moments from Launch Day and the announcement email appended to the bottom.

I wanted to share with you first and get your feedback. Anything I am missing? Should cut? Let me know.

##

Hello all --

What a day! In case you missed it, Hillary Clinton announced her candidacy for President of the United States with a wonderful video that stresses where our focus will be: fighting for everyday Americans and for every vote. Watch the video below:

https://www.youtube.com/watch?v=0uY7gLZDmn4

In the video, a diverse array of everyday Americans speak of their futures -- launching a family business, getting married, starting a family. Hillary concludes the video with an invitation to join her on this new journey. A groom-to-be featured in the video later tweeted an invitation of his own to Hillary:

@JaredMilrad<https://twitter.com/JaredMilrad/status/587365957745643520>
Thanks for inviting us to your big day @HillaryClinton. We're returning the favor & inviting you to ours. #wedding

The response to the announcement has been incredible. As of 8:30pm tonight:

Hillary's announcement on Twitter<https://twitter.com/HillaryClinton/status/587336319321407488>: 83,674 retweets, 76,770 favorites, and viewed over 3 million times in a single hour, per Twitter<https://twitter.com/aseitzwald/status/587361948750196736>.

Facebook post<https://www.facebook.com/video.php?v=892775637445633> with the video: 1,211,358 views.

YouTube video<https://www.youtube.com/watch?v=0uY7gLZDmn4>: 870,449 views.

What progressives are saying online

Ilyse Hogue, NARAL @ilyseH
<https://twitter.com/ilyseh/status/587355882490568704>.@HillaryClinton is running for president! Thank Hillary for running & representing #prochoice values loud and proud: http://actnow.prochoiceamerica.org/sign/150412_Clinton_Thanks

Julia Rosen, ActBlue @JuliaRosen
<https://twitter.com/juliarosen/status/587339419302019072>Man Hillary's team really nailed this video. Well done. https://m.youtube.com/watch?v=0uY7gLZDmn4&t=13 #impressed

Greg Greene, digital strategist @GGreeneVA
<https://twitter.com/ggreeneva/status/587334269191659522>I’m in. Come join in too. https://www.hillaryclinton.com

Marcy Stech, Emily's List @etchaStech
<https://twitter.com/etchaStech/status/587343850441674755>Amazing to see so many of our @emilyslist women already on board for #Hillary2016. Huge cycle for Dem women up and down the ballot.

Alida Garcia, Inclusv/former @leedsGarcia
<https://twitter.com/leedsgarcia/status/587372887830560768>Screen shot from the @HillaryClinton Jobs link: #Diversity #Inclusv http://pic.twitter.com/4iLUdO6te1

Gabriela Domenzain, activist @GabiDomenzain
<https://twitter.com/GabiDomenzain/status/587346831362908160>The America I see in @HillaryClinton's #Hillary2016 launch video is an America I recognize, am reflected in, and love.

Neil Sroka, Democracy for America @NSroka
<https://twitter.com/nsroka/status/587337914679480320>Big fan of the #Hillary2016 launch video. Smart to feature voices of Americans talking about future.

On the road

Hillary is on the to Iowa and already making friends. Just tweeted from the road:<https://twitter.com/HillaryClinton/status/587419742505426944>

The reviews are in: what the press is saying

Rick Klein, ABC News @rickklein
<http://links.hillaryclinton.com/ctt?kn=18&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>Hillary video the rare political video that purports to be about people and actually features people looking and talking like people.
Philip Rucker, Washington Post @PhilipRucker
<http://links.hillaryclinton.com/ctt?kn=5&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>Launch video places Hillary in the heart of modern America: working women, young people, gay couples, factory workers, etc.

Laura Meckler, Wall Street Journal @laurameckler
<http://links.hillaryclinton.com/ctt?kn=2&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>Friend not in politics watched Clinton video & said "that's me" when scene of mom going back to work flashed. on.wsj.com/1I5k2xn
<http://links.hillaryclinton.com/ctt?kn=1&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>
Ben Smith, BuzzFeed @BuzzFeedBen
<http://links.hillaryclinton.com/ctt?kn=3&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>So maybe, against all insider expectations, she's going to run a pretty good campaign.
David Plouffe, 2008 Obama Campaign Manager @DavidPlouffe
<http://links.hillaryclinton.com/ctt?kn=8&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>Off to a very strong start. And not talking about Justin Rose.

O. Kay Henderson, Radio Iowa @okayhenderson
<http://links.hillaryclinton.com/ctt?kn=21&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>#IApolitics TomatoGrower in @HillaryClinton video - Julie Stauch, WDM “I’m a longtime HillarySupporter…She’s 10X better” than ‘08

Tyler Dumond, NH1 @NH1_Tyler<http://links.hillaryclinton.com/ctt?kn=25&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>
Within 1 hour of #Hillary2016 announcement, @HillaryClinton supporters are out in Portsmouth @NH1News #NH #nhpolitics pic.twitter.com/ZoXikV2996<http://links.hillaryclinton.com/ctt?kn=13&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>

John Cassidy, New Yorker @JohnCassidy
<http://links.hillaryclinton.com/ctt?kn=26&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>The @HillaryClinton campaign launch video is self-effacing, fun, and uplifting. Good start. https://youtu.be/0uY7gLZDmn4<http://links.hillaryclinton.com/ctt?kn=6&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>
David Drucker, Washington Examiner @DavidMDrucker
<http://links.hillaryclinton.com/ctt?kn=23&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>.@HillaryClinton in video: "I'm hitting the road to earn your vote." … Video was well-crafted. HRC comes off well.…

John Harwood, CNBC/New York Times @JohnJHarwood<http://links.hillaryclinton.com/ctt?kn=7&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>
Hillary's announcement video is extremely well-done: https://www.facebook.com/video.php?v=892775637445633&
<http://links.hillaryclinton.com/ctt?kn=9&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>
John DiStaso, WMUR, @jdistaso
<http://links.hillaryclinton.com/ctt?kn=22&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>.@SenatorShaheen email #fitn backers: '...up to us to jump-start @HillaryClinton race..giving her an unshakable advantage #nhpolitics #wmur

Paul Begala, Democratic Political Consultant @PaulBegala
<http://links.hillaryclinton.com/ctt?kn=11&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>.@HillaryClinton is talking about people.  Repubs are talking about Hillary.  Wonder whose priorities voters will prefer?

Iowa Starting Line @IAStartingLine
<http://links.hillaryclinton.com/ctt?kn=4&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>Hillary video hits all the right points. Whether or not press likes it, I think it's the perfect message for voters

Alex Seitz-Wald, MSNBC @aseitzwald
<http://links.hillaryclinton.com/ctt?kn=15&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>Hillary Clinton's announcement tweet was viewed over 3 million times in one hour, per @twitter.

Jennifer Epstein, Bloomberg @jeneps
<http://links.hillaryclinton.com/ctt?kn=20&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>Friend not in politics says she "literally cried" during Clinton video. After she checked to make sure it wasn't an ad for something else.

Associated Press<http://links.hillaryclinton.com/ctt?kn=27&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>:
"...rather than follow it with a splashy rally, she instead plans to head to the early-voting states of Iowa and New Hampshire, looking to connect with voters directly at coffee shops, day care centers and some private homes. [...] This voter-centric approach was picked with a purpose, to show that Clinton is not taking the nomination for granted. Only after about a month of such events will Clinton will give a broader speech outlining more specifics about her rationale for running."

Wall Street Journal<http://links.hillaryclinton.com/ctt?kn=10&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>:
"It is upbeat, with humor, music and images of everyday Americans talking about challenges and opportunities in their lives.  This time, she says, with considerably more humility: 'I’m hitting the road to earn your vote.'"

New York Times' Patrick Healy<http://links.hillaryclinton.com/ctt?kn=14&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>:
"It’s definitely a hopeful, optimistic video — talking about spring, new jobs, new homes, a gay couple getting married. Very forward-looking — and no references to her own past, and certainly not to the Clinton era of the 1990s. [...] She is portraying herself as a fighter — not against a Democratic rival or a Republican opponent. [...] But against greater forces that a lot of Americans feel are keeping them down."

New York Times' Maggie Haberman<http://links.hillaryclinton.com/ctt?kn=14&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>:
“This video is very much about the Democratic coalition of today — as you say, a gay couple getting married as a campaign centerpiece would have been unimaginable even in the President Obama re-elect in 2012."

John King, CNN:
"It’s very cleverly constructed. It’s a very smart political argument about what this is about. 'I want families to be able to get ahead. I want to help you fight. You’ve come back a little bit, but there’s more to go. The government is not on your side. The deck is stacked against you.' So it’s Hillary Clinton saying essentially, 'I will fight for you.' It’s populist."

Perry Bacon, MSNBC:
"I was really struck by the fact that -- I watch the video, and for the first minute and a half, you didn’t see Hillary Clinton’s face at all. And it really went to the point, that this is a, the idea being, that this is a campaign about voters, not about me."

Julie Roginsky, Fox News:
"It’s her saying, 'Look this isn’t about me, I’m not being entitled, it’s about you and I’m here to earn your vote.' That’s a much more humble Hillary Clinton than we’ve seen in the past, and I hope it continues."

Jeff Zeleny, CNN:
“This video is exactly what her advisers said she wanted to announce like this. She knew that she could not announce the exact same way she did in 2008 by giving sort of a speech on a sofa as she did in 2008. She’s going to listen to voters. She’s going to start that on Tuesday in Iowa in a very small setting"

Vox<http://links.hillaryclinton.com/ctt?kn=12&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>:
"Hillary Clinton's opening message: It's not about me, it's about you.
...
Instead, the video suits a new kind of campaign - and certainly a new kind of campaign for Clinton - that emphasizes the needs and aspirations of voters."

POLITICO<http://links.hillaryclinton.com/ctt?kn=17&ms=MjI0NjcyNTAS1&r=MTA3MzE1OTI3NDk5S0&b=0&j=NTQxMjc2NTk0S0&mt=1&rt=0>:
"Instead, the video captured messages central to her campaign by featuring regular Americans starting new phases of life: a mother going back to work after years spent raising her kids; a young woman applying for her first job after college; two Spanish-speaking brothers starting their own business together; two men getting married."

Daniel Halper, Weekly Standard, on Fox News:
"We also saw a lot of kids and a lot of seniors and I think that’s the demographic, that’s the coalition that Hillary Clinton is going to try to build. That is the big signal as to who she is going to try to appeal to - to cobble together enough voters to become the president of the United States. I think it actually is revealing in its own right and she wants to be, you know she doesn’t want to be at the forefront. It’s about the voters, it’s about the American people. She’ll come last and help bring people. I think that’s what that advertisement is trying to tell us."

And finally, praise from an unexpected place

[https://twitter.com/PatrickRuffini/status/587418588371427328]<https://twitter.com/PatrickRuffini/status/587418588371427328>
​

From: Hillary Clinton <[email-masked]<mailto:[email-masked]>>
Date: Sunday, April 12, 2015 at 4:11 PM
Subject: I'm running

I'm going to work to earn every vote.
[Hillary for America]<http://links.hillaryclinton.com/ctt?kn=3&ms=MjI0NjcwMjYS1&r=MTA3MTkyMzUzMzY4S0&b=0&j=NTQxMjU4MDE5S0&mt=1&rt=0>

Friend --

I'm running for president.

Watch our first video to hear why -- then tell me you'll be with us.<http://links.hillaryclinton.com/ctt?kn=5&ms=MjI0NjcwMjYS1&r=MTA3MTkyMzUzMzY4S0&b=0&j=NTQxMjU4MDE5S0&mt=1&rt=0>

[http://contentz.mkt7261.com/ra/2015/33165/04/22467026/video2.jpg]<http://links.hillaryclinton.com/ctt?kn=2&ms=MjI0NjcwMjYS1&r=MTA3MTkyMzUzMzY4S0&b=0&j=NTQxMjU4MDE5S0&mt=1&rt=0>

I was raised with the belief that ​living in this country was one of the greatest blessings anyone could have.

Today, for so many families, the path to lasting prosperity is unclear.

Families have fought their way back from tough economic times. But it's not enough -- not when the average CEO makes about 300 times what the average worker makes.

Everyday Americans need a champion, and I want to be that champion.

I've spent my entire life standing up for women, children, families, and anyone who needed a little help along the way. That's what this campaign will be about, and that's what I'll do every single day as your president.

It's time for us to fight for people like my dad, who ran a small business and committed himself to building a better life for his family. People like my mom, who relied on the kindness of others to get through a tough childhood -- and like my baby granddaughter, who deserves to grow up in a country where every single kid has the opportunity to live up to her or his potential.

This won't be easy. And I won't take anything for granted. I'm going to work my heart out to earn every single vote, because I know it's your time.

Watch our video -- then add your name to let me know you're with me:

https://www.hillaryclinton.com/running<http://links.hillaryclinton.com/ctt?kn=5&ms=MjI0NjcwMjYS1&r=MTA3MTkyMzUzMzY4S0&b=0&j=NTQxMjU4MDE5S0&mt=1&rt=0>

Thanks. More soon,

Hillary

PAID FOR BY HILLARY FOR AMERICA

Contributions or gifts to Hillary for America are not tax deductible.

This email was sent to [email-masked]<mailto:[email-masked]>. Click here to unsubscribe.

Hillary for America, PO B‌ox 5256, New Yo‌rk, N‌Y 10‌185

Privacy Policy<http://links.hillaryclinton.com/ctt?kn=4&ms=MjI0NjcwMjYS1&r=MTA3MTkyMzUzMzY4S0&b=0&j=NTQxMjU4MDE5S0&mt=1&rt=0>

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