Subject: RE: Draft Communications Plan for the Week
From: Dan Pfeiffer <[email-masked]>
To: Dan Pfeiffer <[email-masked]>, "[email-masked]" <[email-masked]>, John Podesta <[email-masked]>, Rahm Emanuel <[email-masked]>, Pete Rouse <[email-masked]>
Cc: Stephanie Cutter <[email-masked]>
Date: Tue, 11 Nov 2008 11:43:17 -0500

I just adjusted this to reflect the change in the mccain meeting and then we will move it forward (unless someone already did0

Dan

From: Dan Pfeiffer
Sent: Monday, November 10, 2008 8:46 PM
To: [email-masked]; John Podesta; Rahm Emanuel; Pete Rouse
Cc: Stephanie Cutter
Subject: Draft Communications Plan for the Week

the below memo is slightly revised off of what came off the planning call on Sunday, Stephanie and I think we should send this to the list of people on the 9 pm call or at least get it to the President Elect, since he seems very anxious about our plan for the coming days

Does that make sense to folks?

TO:                 Transition Team
FROM:         Dan and Stephanie
RE:                Draft Communications Plan for the Week

Below is a draft plan based on our Sunday planning call and some subsequent discussions.

Tuesday:

*         Veterans event with Tammy Duckworth preceded by a Veterans Day statement from Obama.

*         Pen and Pad briefing from Podesta to communicate the overall messages of competence, change, transparency and bipartisanship for the transition.   We will unveil 1) that Dan Tarullo is your chief liaison with Secretary Paulson on the economic crisis to demonstrate competency and bipartisanship; 2)  the transition (and possibly White House) lobbying/ethics rules to demonstrate transparency and change; and 3) unveil agency team leads to emphasize the competence of your transition team.

Wednesday:

*         Release that Secretary Albright and Congressman Jim Leach will meet with G20 delegations as your representatives.  (Competence, Change, Bipartisanship)

Thursday

*         Possible White House Staff Announcements

Friday

*         Possible announcement of McCain Meeting

*         Leak of story on transition's technology/internet plans to demonstrate that the Obama Administration will be more interactive, innovative and transparent than any other administration. (Change, Transparency).  The story will also include the initiation of web-based radio addresses.

*         Tape the first "web-based" radio address.  This new web-based "fire side chat," which will be continued in the White House, will be placed on YouTube and sent out on email, reaching millions more Americans than typical radio addresses. (message TBD)

*         60 minutes interview taping

Saturday

*         Radio Address Airs

Sunday

*         60 Minutes airs

Monday

*         McCain Meeting (Bipartisanship)

Pending Announcements
*         Senate Resignation
*         Inaugural Staffing
*         Bipartisan Governor's Summit announcement
*         Possible taping for climate change summit