Subject: Re: Stump
From: Dan Schwerin <[email-masked]>
To: Robby Mook <[email-masked]>, Joel Benenson <[email-masked]>, Mandy Grunwald <[email-masked]>, Jim <[email-masked]>, David Binder <[email-masked]>, John Anzalone <[email-masked]>, Jennifer Palmieri <[email-masked]>, Jake Sullivan <[email-masked]>, John Podesta <[email-masked]>, Kristina Schake <[email-masked]>, Oren Shur <[email-masked]>, Huma Abedin <[email-masked]>, Megan Rooney <[email-masked]>
Date: Tue, 15 Sep 2015 15:57:36 -0400

Hi all, I'm attaching a revised "new stump" draft based on feedback so far:
-- Mandy thought we were a little thematically jumbled between "future" and
"make America work," and Joel thought "big vs. small problems" wasn't
clear, so the top is reworked and hopefully stronger.
-- Robby asked for more on first woman POTUS so that's in here too.
-- Jake wanted a graph comparing the record of Dem and GOP presidents,
since she does it all the time but not concisely.
-- Mandy thought we could infuse a bit more of the spirit of her Sunday
sermon
-- Joel emphasized we need to be clear about the problems we're solving

My understanding is that we won't have data back from the new poll until
next week, so I'd like to keep moving forward with this in the meantime.
Perhaps use it as the base for Saturday's New Hampshire Democratic
Convention. So would welcome more thoughts and then I'll share with HRC.

thanks
Dan

On Sat, Sep 12, 2015 at 8:44 AM, Robby Mook <[email-masked]> wrote:

> This is really great, Dan.  To your point, this will really help focus
> our discussion after the next round of research.
> I would definitely try some of the GOP language next week.
> One overall thought regardless of what we learn next--I wonder if we
> want to punch of some reference to making history/first woman
> president.   We have our closing line from the launch, although I
> sometimes feel like that gets lost a little.  Something for us to
> discuss.
>
>
> > On Sep 12, 2015, at 3:55 AM, Dan Schwerin <[email-masked]>
> wrote:
> >
> > So this exercise seems a little premature with the poll not yet in the
> field, but folks wanted to see what a new stump might look like built
> around the theme of making America work for people. Attached is a rough cut
> which tries to reflect the more positive, future-oriented tone of the new
> core message paragraph while keeping a populist edge.
> >
> > I’d call this a discussion piece as much as anything else... Although
> worth noting that we’ll have opportunities next week to try out new lines,
> perhaps starting on Monday in Iowa but most definitely at the New Hampshire
> convention, so if there's stuff we like here, we can use it.
> > Dan
> > <2015-09-11 Stump.docx>
>