Subject: Re: "Make America Work" & "Fighting for You"
From: Dan Schwerin <[email-masked]>
To: Robby Mook <[email-masked]>, John Podesta <[email-masked]>, Jennifer Palmieri <[email-masked]>, Jake Sullivan <[email-masked]>
Date: Thu, 17 Sep 2015 01:37:15 -0400

Really good session with Ron tonight. Discussed a lot of ideas for how to
craft a message that will work for her in both affirmative and contrast.
Refreshingly constructive, energetic, and strategic.  I'm going to work
with him on doing a few versions of a 2-3 minute opening statement, and
also think that the exercise will have utility beyond that.

On Wed, Sep 16, 2015 at 6:23 PM, Robby Mook <[email-masked]> wrote:

> Great
>
>
>
> On Sep 16, 2015, at 6:22 PM, Dan Schwerin <[email-masked]>
> wrote:
>
> I'm meeting with Ron tonight so that ball is rolling.
> Dan
>
> On Wed, Sep 16, 2015 at 11:24 AM, Dan Schwerin <
> [email-masked]> wrote:
>
>> ok
>>
>> On Wed, Sep 16, 2015 at 11:11 AM, Robby Mook <[email-masked]>
>> wrote:
>>
>>> John is trying to connect with Ron to get that ball rolling.
>>> My instinct here is to just go with a tweaked version of the DNC
>>> Minnesota speech...just make sure it's New Hampshire-ized.  We are waiting
>>> on the poll to determine which direction to go overall and that won't be
>>> ready until after the weekend...and I thought she rocked the house at the
>>> DNC, so no need to do anything new.
>>>
>>> On Wed, Sep 16, 2015 at 11:04 AM, Dan Schwerin <
>>> [email-masked]> wrote:
>>>
>>>> John & Robby, when you met with HRC on Sunday, did you talk at all
>>>> about the relative merits of "making America work for people again" and/or
>>>> a "fighting for you" frame? Am working this stump draft with an eye toward
>>>> using a version of it on Saturday in NH and don't want to be going down
>>>> closed alleys we've already turned away from. Any other insights or
>>>> guidance that would be helpful in terms of where our thinking stands in
>>>> this period before we get new poll results?
>>>> Also, I'm happy to talk to Ron and standing by for that.
>>>> Thanks
>>>> Dan
>>>>
>>>
>>>
>>
>