Subject: Re: HRC @ EMILY's List
From: Dan Schwerin <[email-masked]>
To: Mandy Grunwald <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>
Cc: "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, Philippe Reines <[email-masked]>, "[email-masked]" <[email-masked]>, Nick Merrill <[email-masked]>, "[email-masked]" <[email-masked]>, Huma Abedin <[email-masked]>, "[email-masked]" <[email-masked]>, Ethan Gelber <[email-masked]>
Date: Mon, 2 Mar 2015 14:31:01 +0000

I’m reworking things now.

From: Mandy Grunwald <[email-masked]<mailto:[email-masked]>>
Date: Monday, March 2, 2015 at 9:28 AM
To: "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>
Cc: Dan <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Philippe Reines <[email-masked]<mailto:[email-masked]>>, Jake Sullivan <[email-masked]<mailto:[email-masked]>>, Nick Merrill <[email-masked]<mailto:[email-masked]>>, Cheryl Mills <[email-masked]<mailto:[email-masked]>>, Huma Abedin <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Ethan Gelber <[email-masked]<mailto:[email-masked]>>
Subject: Re: HRC @ EMILY's List

Yes.  She and HRC spoke yesterday.

I'm assuming HRC will want a longer tribute to Mikulski.  They're pretty close.

Mandy Grunwald
Grunwald Communications
202 973-9400

-----Original Message-----
From: John Anzalone <[email-masked]<mailto:[email-masked]>>
To: Joel Benenson <[email-masked]<mailto:[email-masked]>>; Jennifer Palmieri <[email-masked]<mailto:[email-masked]>>
Cc: Mandy Grunwald <[email-masked]<mailto:[email-masked]>>; Dan Schwerin <[email-masked]<mailto:[email-masked]>>; Robby Mook <[email-masked]<mailto:[email-masked]>>; Kristina Schake <[email-masked]<mailto:[email-masked]>>; Jim Margolis <[email-masked]<mailto:[email-masked]>>; pir <[email-masked]<mailto:[email-masked]>>; Jake Sullivan <[email-masked]<mailto:[email-masked]>>; NSM <[email-masked]<mailto:[email-masked]>>; Cheryl Mills <[email-masked]<mailto:[email-masked]>>; Huma Abedin <[email-masked]<mailto:[email-masked]>>; John Podesta <[email-masked]<mailto:[email-masked]>>; Ethan Gelber <[email-masked]<mailto:[email-masked]>>
Sent: Mon, Mar 2, 2015 9:27 am
Subject: RE: HRC @ EMILY's List

This celebration may now turn into a Mikulski going away party

http://www.washingtonpost.com/blogs/post-politics/wp/2015/03/02/sen-mikulski-to-make-announcement-about-her-future/

From: Joel Benenson
Sent: Monday, March 02, 2015 8:17 AM
To: Jennifer Palmieri
Cc: Mandy Grunwald; Dan Schwerin; Robby Mook; Kristina Schake; John Anzalone; Jim Margolis; [email-masked]<mailto:[email-masked]>; Jake Sullivan; NSM; Cheryl Mills; Huma Abedin; John Podesta; Ethan Gelber
Subject: Re: HRC @ EMILY's List

The story about her staff is no doubt a problem. But if I was a reporter covering this and she in any way didn't lean right in on an issue she has been so vocal about, I would actually latch onto that.  I'll defer to comms team but I think this issue has to be in the speech and she has to be as full-throated in talking about it, whether it's the first or third thing she talks about.  So we're going to hit it hard anywhere it lands in the speech.

We're going to heave to deal with the facts in the story but we should just make sure that before we start diluting a strong  position she has we decide whether staying strong isn't a better strategy.

Sent from my iPad

On Mar 1, 2015, at 7:52 PM, Jennifer Palmieri <[email-masked]<mailto:[email-masked]>> wrote:
Hello all.  Agree with many of Mandy's comments - in partic staring with equal pay, having an women's economic issue soundbite, and making GOP section edgier.

On Sun, Mar 1, 2015 at 3:48 PM, Mandy Grunwald <[email-masked]<mailto:[email-masked]>> wrote:
Dan,

A few notes on the politics.

1. I'd connect the opening accomplishments a little more directly to Stephanie Schriock.  This draft tilts a little too far to Ellen Malcolm and it's important to give Stephanie and Ellen at least equal billing.  (For example, I wouldn't mention Ellen on page 8 right after you ask whether they want to see a woman president.  That may be the soundbite of the day.)

2. I think you need a little more thought on the women you name.  (Mikulski, Gillibrand, Warren, Boxer, Pelosi, Raimondo, Murray).  Thinking about our New Hampshire politics, you ought to mention Governor Maggie Hassan -- who was the only female governor in the country til Raimondo was elected and Hassan just got reelected (also focusing on the economy).  You also ought to mention Jeanne Shaheen -- who was just about the only Dem to win a tough Senate race last year (also focusing on the economy).  In fact, on the Senate side, I would mention all the current female Senators -- you're only going to annoy Feinstein or Klobuchar or McCaskill et al if you pick out just a handful. You can do a list after you highlight a few.)

3.  On Mikulski, instead of just noting her long ago election and the pantsuit stuff, I'd mention that she was the first woman to chair the Appropriations Committee and is now its ranking member. Maybe ditto Patty Murray as chair of the budget committee.

4.  On "the year of the woman in 1992", I believe the number of women went from 2 to 5.  I would note that it was great to almost triple the number of women in the senate but hard to imagine that electing a senate with 95 men and 5 women was called the year of the woman.  (It's better now…but still…..)

On the economic message…

1.  I'm queasy about leading with equal pay, given last week's stories about HRC staff.  It also doesn't allow you to frame a broader argument about families and small businesses as the heart of our economy/future.  I'd move equal pay to later in the economic section.

2.  The section on workforce participation seems off to me also.  Seems like our main solution is to have more women work.

3.  Should we make the GOP line even edgier?  Something like:  "And, by the way, isn’t it nice to see a few Republicans starting to dip their toes into the debate about how to create opportunities for working families? That means our arguments are resonating. So come on in, fellas, the waters fine.  But you better offer something more than the same old tired trickle down economics. Families don't need any more of that.

4. Finally, I feel like we need a soundbite about women's issues are economic issues; economic issues are women's issues.  Something like that.  Right now, the most likely soundbite is the female president line.  That's probably what the audience wants, but is that what we want?  I'd love to have a strong economic soundbite too.

many thanks

Mandy

Mandy Grunwald
Grunwald Communications
202 973-9400<tel:202%20973-9400>

-----Original Message-----
From: Dan Schwerin <[email-masked]<mailto:[email-masked]>>
To: Robby Mook <[email-masked]<mailto:[email-masked]>>; Jennifer Palmieri <[email-masked]<mailto:[email-masked]>>; Kristina Schake <[email-masked]<mailto:[email-masked]>>; Joel Benenson <[email-masked]<mailto:[email-masked]>>; Mandy Grunwald <[email-masked]<mailto:[email-masked]>>; John Anzalone <[email-masked]<mailto:[email-masked]>>; Jim Margolis <[email-masked]<mailto:[email-masked]>>; Philippe Reines <[email-masked]<mailto:[email-masked]>>; Jake Sullivan <[email-masked]<mailto:[email-masked]>>; Nick Merrill <[email-masked]<mailto:[email-masked]>>; Cheryl Mills <[email-masked]<mailto:[email-masked]>>; Huma Abedin <[email-masked]<mailto:[email-masked]>>; John Podesta <[email-masked]<mailto:[email-masked]>>
Cc: Ethan Gelber <[email-masked]<mailto:[email-masked]>>
Sent: Sun, Mar 1, 2015 12:13 pm
Subject: HRC @ EMILY's List
Team, here’s a draft of HRC's speech at EMILY’s List’s 30th Anniversary Gala on Tuesday evening. I’d welcome your feedback.
Thanks
Dan