Subject: Re: HRC @ Toner Prize
From: Dan Schwerin <[email-masked]>
To: Jennifer Palmieri <[email-masked]>, Robby Mook <[email-masked]>
Cc: Cheryl Mills <[email-masked]>, Joel Benenson <[email-masked]>, Mandy Grunwald <[email-masked]>, John Anzalone <[email-masked]>, "[email-masked]" <[email-masked]>, Jim Margolis <[email-masked]>, "[email-masked]" <[email-masked]>, Nick Merrill <[email-masked]>, Huma Abedin <[email-masked]>, "[email-masked]" <[email-masked]>
Date: Sat, 21 Mar 2015 19:52:58 +0000

Great minds think alike - I consulted with Jim yesterday and the draft I sent around reflected his help.  But if the consensus is, as Joel says, that this doesn't work, I'll go back to the drawing board.  Or if you think we can make the 12-step concept work with better punchlines, will aim for that.

From: Jennifer Palmieri <[email-masked]<mailto:[email-masked]>>
Date: Saturday, March 21, 2015 at 3:48 PM
To: Robby Mook <[email-masked]<mailto:[email-masked]>>
Cc: Cheryl Mills <[email-masked]<mailto:[email-masked]>>, Joel Benenson <[email-masked]<mailto:[email-masked]>>, Dan <[email-masked]<mailto:[email-masked]>>, Mandy Grunwald <[email-masked]<mailto:[email-masked]>>, John Anzalone <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Jim Margolis <[email-masked]<mailto:[email-masked]>>, Jake Sullivan <[email-masked]<mailto:[email-masked]>>, Nick Merrill <[email-masked]<mailto:[email-masked]>>, Huma Abedin <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>
Subject: Re: HRC @ Toner Prize

Agree with going to Jim.

Sent from my iPhone

On Mar 21, 2015, at 3:35 PM, Robby Mook <[email-masked]<mailto:[email-masked]>> wrote:

Great idea.

On Sat, Mar 21, 2015 at 2:42 PM, Cheryl Mills <[email-masked]<mailto:[email-masked]>> wrote:
The best person in the world on onliners like this is jim kennedy dan - you might want to reach out to him

On Sat, Mar 21, 2015 at 2:40 PM, Joel Benenson <[email-masked]<mailto:[email-masked]>> wrote:
I don't think the jokes are working - a little too close to the bone without a punchline that really works at taking the seriousness out of it.

Wonder if we could have think of a few funny "private" emails to reporters that she could read.... Obviously they would have to be both self-deprecating but could poke a little fun at them...

From: Dan Schwerin [mailto:[email-masked]<mailto:[email-masked]>]
Sent: Friday, March 20, 2015 11:26 PM
To: Mandy Grunwald; John Anzalone; Joel Benenson; [email-masked]<mailto:[email-masked]>; [email-masked]<mailto:[email-masked]>; [email-masked]<mailto:[email-masked]>; Jim Margolis; [email-masked]<mailto:[email-masked]>; Nick Merrill; [email-masked]<mailto:[email-masked]>; Huma Abedin; [email-masked]<mailto:[email-masked]>
Subject: HRC @ Toner Prize

All, here are draft remarks for the Toner Prize event on Monday evening.
We had talked about a few possible goals for this speech: 1) clear the air a bit with the press, possibly with self-deprecating humor; 2) explain the important role that serious, fact-based journalism plays in our democracy, as opposed to gotcha-style politics of personal destruction; 3) and play a little offense on health care given that Monday is the 5-year anniversary of the ACA.
Of these sections, the first one is where I could really use your input.  Do the jokes in here work?  Do you have suggestions for punching any of them up?  Robin's husband Peter likes the idea of HRC being funny up there, and she says she is open to it as well, but we'll have to see if she really goes for it.
Thanks
Dan