Subject: Re: Rough first crack
From: Dan Schwerin <[email-masked]>
To: Mandy Grunwald <[email-masked]>, Joel Benenson <[email-masked]>
Cc: Jake Sullivan <[email-masked]>, Teddy Goff <[email-masked]>, John Anzalone <[email-masked]>, Jim Margolis <[email-masked]>, Robby <[email-masked]>, John Podesta <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, Huma Abedin <[email-masked]>, "[email-masked]" <[email-masked]>, Lona Valmoro <[email-masked]>, "[email-masked]" <[email-masked]>, Sawsan Bay <[email-masked]>, Shannon Currie <[email-masked]>, Mon
Date: Fri, 10 Apr 2015 15:21:32 +0000

I think this looks good and see the benefit of giving her something tight without the examples.  But maybe we pair it with an attachment listing one sentence examples that she could plug and play to flesh this out as needed depending on the setting.  Otherwise she may feel its not substantive enough.

From: Mandy Grunwald <[email-masked]<mailto:[email-masked]>>
Date: Friday, April 10, 2015 at 11:15 AM
To: Joel Benenson <[email-masked]<mailto:[email-masked]>>
Cc: Dan <[email-masked]<mailto:[email-masked]>>, Jake Sullivan <[email-masked]<mailto:[email-masked]>>, Teddy Goff <[email-masked]<mailto:[email-masked]>>, John Anzalone <[email-masked]<mailto:[email-masked]>>, Jim Margolis <[email-masked]<mailto:[email-masked]>>, Robby <[email-masked]<mailto:[email-masked]>>, John Podesta <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Huma Abedin <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Lona Valmoro <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Sawsan Bay <[email-masked]<mailto:[email-masked]>>, Shannon Currie <[email-masked]<mailto:[email-masked]>>, Mona Thinavongsa <[email-masked]<mailto:[email-masked]>>, Katie Connolly <[email-masked]<mailto:[email-masked]>>
Subject: Re: Rough first crack

Try this edit of Dan's last version, stripped down, with Joel's line added:

•Americans have fought their way back from tough economic times. But the deck is still stacked for those at the top.  It’s not right that corporate profits are the highest they’ve been in decades but paychecks for everyday Americans are at the lowest. CEOs should not earn 300 times more than a typical American worker. And it  makes no sense that it’s so easy for a big corporation to get a tax break but so hard for a small business to get a loan.

•I’m running for President because everyday Americans and their families need a champion and I want to be that champion. Here are the big fights that I’ll take on:

1.First, we need to build an economy for tomorrow not yesterday. I want to make being middle class mean something again in this country.  When American families get ahead, America moves forward too,

2.Second, we need to make sure every American has the opportunity to reach their God-given potential, regardless of who they are, where they were born, or who they love.

3.Third, we need to fix our political system that is crippled by gridlock and dysfunction.

4.And fourth, we need to protect our country from the very real dangers we face from around the world.

• I know none of this is going to be easy. We face some pretty powerful forces. But I’ve spent my whole life fighting for children, for families, standing up for America. And I think people know...I don’t quit.

•For me, it isn’t enough for American families just to get by, you deserve to get ahead and stay ahead.  It’s your time.

Mandy Grunwald
Grunwald Communications
202 973-9400

On Apr 10, 2015, at 10:56 AM, Joel Benenson <[email-masked]<mailto:[email-masked]>> wrote:

Haven’t read whole thing yet but pulling together latest poll --- a line we want her to use and own is “When America’s families get ahead, America moves forward too.”

From: Dan Schwerin [mailto:[email-masked]]
Sent: Friday, April 10, 2015 8:06 AM
To: Joel Benenson
Cc: Jake Sullivan; Teddy Goff; John Anzalone; Mandy Grunwald; Jim Margolis; Robby; John Podesta; [email-masked]<mailto:[email-masked]>; [email-masked]<mailto:[email-masked]>; Huma Abedin; [email-masked]<mailto:[email-masked]>; Lona Valmoro; [email-masked]<mailto:[email-masked]>; Sawsan Bay; Shannon Currie; Mona Thinavongsa; Katie Connolly
Subject: Re: Rough first crack

Here’s a tighter version that indicates she could plug-and-play with different policy examples depending on the setting.

From: Joel Benenson <[email-masked]<mailto:[email-masked]>>
Date: Friday, April 10, 2015 at 5:48 AM
To: Dan <[email-masked]<mailto:[email-masked]>>
Cc: Jake Sullivan <[email-masked]<mailto:[email-masked]>>, Teddy Goff <[email-masked]<mailto:[email-masked]>>, John Anzalone <[email-masked]<mailto:[email-masked]>>, Mandy Grunwald <[email-masked]<mailto:[email-masked]>>, Jim Margolis <[email-masked]<mailto:[email-masked]>>, Robby <[email-masked]<mailto:[email-masked]>>, John Podesta <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Huma Abedin <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Lona Valmoro <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Sawsan Bay <[email-masked]<mailto:[email-masked]>>, Shannon Currie <[email-masked]<mailto:[email-masked]>>, Mona Thinavongsa <[email-masked]<mailto:[email-masked]>>, Katie Connolly <[email-masked]<mailto:[email-masked]>>
Subject: Re: Rough first crack

I think this is not too far off but have two points:

I think the use of questions as a device in the opening weakens it. Strong direct statements carry power that questions typically don't

My second goes to a point Mandy made yesterday which this feels more like its verging on a mini speech as opposed to a tough tight riff that echoes the rationale but emphasizes the direct articulation of the fights and a single simple policy or definition of problem in a way the clearly suggests the problem.

I guess this would be about 7 minutes if she delivered the whole thing and that feels long to me if she's sitting around a table or gets asked by reporters.

Dan,c can you tack a crack at tightening a bit this morning?
I'm on an early flight and should land in NYC by 8:15 and I'll touch base then.

Joel

Joel Benenson
Benenson Strategy Group

On Apr 9, 2015, at 7:39 PM, Dan Schwerin <[email-masked]<mailto:[email-masked]>> wrote:
Updated attached

From: Jake Sullivan <[email-masked]<mailto:[email-masked]>>
Date: Thursday, April 9, 2015 at 7:31 PM
To: Teddy Goff <[email-masked]<mailto:[email-masked]>>
To a
Subject: Re: Rough first crack

It's actually 21 states now because Arkansas has had its law blocked by the state supreme court.  Agree that we should decry this and talk about making it easier rather than harder for people to exercise their fundamental right to vote.

As for Ebola, my view is that we deployed thousands of US troops to help stop the outbreak, which puts it in a different category from the flu.  But I don't mind just saying pandemics and skipping Ebola if others are concerned.

On Thu, Apr 9, 2015 at 7:09 PM, Teddy Goff <[email-masked]<mailto:[email-masked]>> wrote:
Agree with Dan's points on criminal justice reform, and would add that it's arguably the most topical of all these issues and could be noticeably absent from a list this long.

And, just my two cents here, but I would hate for us to be among the people brandishing Ebola as a major threat when we know that the flu and other diseases are actually much riskier...

On Thu, Apr 9, 2015 at 7:00 PM, Dan Schwerin <[email-masked]<mailto:[email-masked]>> wrote:
Agree on pre-school and toughening voting bullet. My pitch for prison reform is that it’s about race, is good for progressives, and really does get to the social fabric issue she was getting at.

From: John Anzalone <[email-masked]<mailto:[email-masked]>>
Date: Thursday, April 9, 2015 at 6:57 PM
To: Dan <[email-masked]<mailto:[email-masked]>>, Joel Benenson <[email-masked]<mailto:[email-masked]>>, Mandy Grunwald <[email-masked]<mailto:[email-masked]>>
Cc: Jim Margolis <[email-masked]<mailto:[email-masked]>>, Teddy Goff <[email-masked]<mailto:[email-masked]>>, Robby <[email-masked]<mailto:[email-masked]>>, John Podesta <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Jake Sullivan <[email-masked]<mailto:[email-masked]>>, Huma Abedin <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Lona Valmoro <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Sawsan Bay <[email-masked]<mailto:[email-masked]>>, Shannon Currie <[email-masked]<mailto:[email-masked]>>, Mona Thinavongsa <[email-masked]<mailto:[email-masked]>>, Katie Connolly <[email-masked]<mailto:[email-masked]>>

Subject: Re: Rough first crack

Good stuff and not sure you saw my previous emails, but I do thing the pre-school stuff works really well in the God-giving potential/community bucket.  The incarceration stuff seems a bit out of place.  Since we are talking about community and family I wonder if we should add gay marriage.

On voting rights, I think we have to do more than modernizing.  This is about stripping away the obstacles the Govs and legislatures in 22 states have enacted.

— John Anzalone
Anzalone Liszt Grove Research
334-387-3121<tel:334-387-3121>
www.algpolling.com<http://www.algpolling.com>
twitter: @AnzaloneLiszt

From: Dan Schwerin <[email-masked]<mailto:[email-masked]>>
Date: Thursday, April 9, 2015 at 6:44 PM
To: Joel Beneneson <[email-masked]<mailto:[email-masked]>>, Mindy Grunwald <[email-masked]<mailto:[email-masked]>>
Cc: Jim Margolis <[email-masked]<mailto:[email-masked]>>, Teddy Goff <[email-masked]<mailto:[email-masked]>>, Robby Mook <[email-masked]<mailto:[email-masked]>>, John Podesta <[email-masked]<mailto:[email-masked]>>, Jennifer Palmieri <[email-masked]<mailto:[email-masked]>>, Kristina Schake <[email-masked]<mailto:[email-masked]>>, Jake Sullivan <[email-masked]<mailto:[email-masked]>>, John Anzalone <[email-masked]<mailto:[email-masked]>>, Huma Abedin <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Lona Valmoro <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Sawsan Bay <[email-masked]<mailto:[email-masked]>>, Shannon Currie <[email-masked]<mailto:[email-masked]>>, Mona Thinavongsa <[email-masked]<mailto:[email-masked]>>, Katie Connolly <[email-masked]<mailto:[email-masked]>>
Subject: Re: Rough first crack

Here’s an attempt at merging the home base with the four fights, a little fleshed out.  I think Joel is onto something with making her second bullet into God-given potential, but would give it more of the family/community/social fabric flavor she talked about.

From: Joel Benenson <[email-masked]<mailto:[email-masked]>>
Date: Thursday, April 9, 2015 at 6:38 PM
To: Mandy Grunwald <[email-masked]<mailto:[email-masked]>>
Cc: Jim Margolis <[email-masked]<mailto:[email-masked]>>, Teddy Goff <[email-masked]<mailto:[email-masked]>>, Robby <[email-masked]<mailto:[email-masked]>>, John Podesta <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Jake Sullivan <[email-masked]<mailto:[email-masked]>>, Dan <[email-masked]<mailto:[email-masked]>>, John Anzalone <[email-masked]<mailto:[email-masked]>>, Huma Abedin <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Lona Valmoro <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Sawsan Bay <[email-masked]<mailto:[email-masked]>>, Shannon Currie <[email-masked]<mailto:[email-masked]>>, Mona Thinavongsa <[email-masked]<mailto:[email-masked]>>, Katie Connolly <[email-masked]<mailto:[email-masked]>>
Subject: Re: Rough first crack

I only put policies there illustrate the one she could use.

Yes she should do four fight first as you're saying Mandy.

Sent from my iPhone

On Apr 9, 2015, at 6:19 PM, Mandy Grunwald <[email-masked]<mailto:[email-masked]>> wrote:
I thought what HRC was looking for was a sixty second-ish billboard of these four fights before she goes into detail about them.

What did others think?

Mandy Grunwald
Grunwald Communications
202 973-9400<tel:202%20973-9400>

On Apr 9, 2015, at 5:45 PM, Joel Benenson <[email-masked]<mailto:[email-masked]>> wrote:
Tyring to keep it simple

From: Marisa McAuliffe [mailto:[email-masked]]
Sent: Thursday, April 09, 2015 12:34 PM
To: Marissa Astor
Cc: Teddy Goff; Jim Margolis; Joel Benenson; Robby; John Podesta; Mandy Grunwald; [email-masked]<mailto:[email-masked]>; [email-masked]<mailto:[email-masked]>; Jake Sullivan; Dan Schwerin; John Anzalone; Huma Abedin; [email-masked]<mailto:[email-masked]>; Lona Valmoro; [email-masked]<mailto:[email-masked]>; Sawsan Bay; Shannon Currie; Mona Thinavongsa
Subject: RE: Call with HRC

Last change. Locking in 4:30pm.

From: Marisa McAuliffe
Sent: Thursday, April 09, 2015 11:18 AM
To: Marissa Astor
Cc: Teddy Goff; Margolis, Jim; Joel Benenson; Robby; John Podesta; Mandy Grunwald; [email-masked]<mailto:[email-masked]>; [email-masked]<mailto:[email-masked]>; Jake Sullivan; Dan Schwerin; John Anzalone; Huma Abedin; [email-masked]<mailto:[email-masked]>; Lona Valmoro; [email-masked]<mailto:[email-masked]>'; Sawsan Bay
Subject: RE: Call with HRC

Apologies for another change – looks like 2:00pm will be the best time in order for prep materials to be ready. I’ll send around a calendar invite now as well. Best, Marisa

From: Marisa McAuliffe
Sent: Thursday, April 09, 2015 9:49 AM
To: Marissa Astor
Cc: Teddy Goff; Margolis, Jim; Joel Benenson; Robby; John Podesta; Mandy Grunwald; [email-masked]<mailto:[email-masked]>; [email-masked]<mailto:[email-masked]>; Jake Sullivan; Dan Schwerin; John Anzalone; Huma Abedin; [email-masked]<mailto:[email-masked]>; Lona Valmoro
Subject: Re: Call with HRC

Thank you. Confirmed for noon:
206-402-0100<tel:206-402-0100>
930969#

On Apr 9, 2015, at 9:32 AM, Marissa Astor <[email-masked]<mailto:[email-masked]>> wrote:
We will make noon work for Robby.

From: Teddy Goff <[email-masked]<mailto:[email-masked]>>
Date: Thursday, April 9, 2015 at 9:05 AM
To: "Margolis, Jim" <[email-masked]<mailto:[email-masked]>>
Cc: Marisa McAuliffe <[email-masked]<mailto:[email-masked]>>, Joel Benenson <[email-masked]<mailto:[email-masked]>>, Robby Mook <[email-masked]<mailto:[email-masked]>>, John Podesta <[email-masked]<mailto:[email-masked]>>, Mandy Grunwald <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Jake Sullivan <[email-masked]<mailto:[email-masked]>>, Dan Schwerin <[email-masked]<mailto:[email-masked]>>, John Anzalone <[email-masked]<mailto:[email-masked]>>, Marissa Astor <[email-masked]<mailto:[email-masked]>>, Huma Abedin <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Lona Valmoro <[email-masked]<mailto:[email-masked]>>
Subject: Re: Call with HRC

Noon works here

On Thursday, April 9, 2015, Margolis, Jim <[email-masked]<mailto:[email-masked]>> wrote:
I am suppose to film Gen Powell til 11:30 so noon would work

From: Marisa McAuliffe <[email-masked]<mailto:[email-masked]>>
Date: Thursday, April 9, 2015 at 9:03 AM
To: Joel Benenson <[email-masked]<mailto:[email-masked]>>
Cc: Robby <[email-masked]<mailto:[email-masked]>>, John Podesta <[email-masked]<mailto:[email-masked]>>, GMMB GMMB <[email-masked]<mailto:[email-masked]>>, Mandy Grunwald <[email-masked]<mailto:[email-masked]>>, Jen Palmieri <[email-masked]<mailto:[email-masked]>>, Kristina Schake <[email-masked]<mailto:[email-masked]>>, Jake Sullivan <[email-masked]<mailto:[email-masked]>>, Dan Schwerin <[email-masked]<mailto:[email-masked]>>, Teddy Goff <[email-masked]<mailto:[email-masked]>>, John Anzalone <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Huma Abedin <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Lona Valmoro <[email-masked]<mailto:[email-masked]>>
Subject: RE: Call with HRC

Would noon work for everyone (she’s flexible on timing)?

From: Joel Benenson [mailto:[email-masked]]
Sent: Thursday, April 09, 2015 9:02 AM
To: Marisa McAuliffe
Cc: Robby; John Podesta; Jim Margolis; Mandy Grunwald; [email-masked]<mailto:[email-masked]>; [email-masked]<mailto:[email-masked]>; Jake Sullivan; Dan Schwerin; Teddy Goff; John Anzalone; [email-masked]<mailto:[email-masked]>; Huma Abedin; [email-masked]<mailto:[email-masked]>; Lona Valmoro
Subject: Re: Call with HRC

On a flight that is scheduled to land at 11:30

Sent from my iPhone

On Apr 9, 2015, at 9:00 AM, Marisa McAuliffe <[email-masked]<mailto:[email-masked]>> wrote:
Hi all – HRC would like to have a call with you today. Please let me know if 11:00am will NOT work for you.  Call in information is:
206-402-0100<tel:206-402-0100>
930969#

Best,
Marisa

Marisa McAuliffe
Office of Hillary Rodham Clinton
646-647-2742<tel:646-647-2742> (o)
813-480-9370<tel:813-480-9370> (c)

This email is intended only for the named addressee. It may contain information that is confidential/private, legally privileged, or copyright-protected, and you should handle it accordingly. If you are not the intended recipient, you do not have legal rights to retain, copy, or distribute this email or its contents, and should promptly delete the email and all electronic copies in your system; do not retain copies in any media. If you have received this email in error, please notify the sender promptly. Thank you.
<Four Fights - IOWA - JB.docx>

<Four Fights - 730pm.docx>