Subject: Launch speech draft
From: Dan Schwerin <[email-masked]>
To: Joel Benenson <[email-masked]>, Mandy Grunwald <[email-masked]>, Jim <[email-masked]>, John Anzalone <[email-masked]>, David Binder <[email-masked]>, Jennifer Palmieri <[email-masked]>, Kristina Schake <[email-masked]>, Jake Sullivan <[email-masked]>, Robby Mook <[email-masked]>, John Podesta <[email-masked]>, Huma Abedin <[email-masked]>
Cc: Jon Favreau <[email-masked]>, Lissa Muscatine <[email-masked]>
Date: Thu, 14 May 2015 16:35:32 -0400

Team, here is a first draft of the Launch Speech. Thanks to Lissa Muscatine
and Jon Favreau for great work on this, and to Joel for his advice.

This rough draft is very much a work in progress and there are a number of
questions to consider as you read.

-- At this stage, we're most concerned with structure and themes. In
general, it would be great if you could focus for now on those issues
rather than specific language.
-- You'll see that "It's Your Time" is not in here yet. Jon and Lissa, with
fresh eyes, both raised concerns that this wouldn't work well here, if at
all.  Joel also has concerns. So that's worth discussing.
-- "The Vision Thing."  This remains a challenge. As you read, does it feel
like a vision for the future comes through? If not, that's a place we
really need to focus.
-- The Four Fights.  I think nobody really loves the Four Fights but we
haven't come up with a better frame for her policy agenda. If there's a
great alternative, we should sell her on it.  If not, we should try to make
sure the Four Fights feels coherent and big enough to carry the agenda and
stand up to the echo of Roosevelt's Four Freedoms.
-- This is too long, so suggested cuts would be very welcome.

We have committed to give HRC a draft to read over the weekend, but then we
have several weeks to get this right.  So it would be great for folks to
send me thoughts and reactions via email tonight or tomorrow morning. And
then we can look forward to more in depth conversations down the road.

Thanks very much.
Dan