Subject: Revised Launch Speech Outline
From: Dan Schwerin <[email-masked]>
To: Joel Benenson <[email-masked]>, Mandy Grunwald <[email-masked]>, Jim <[email-masked]>, John Anzalone <[email-masked]>, David Binder <[email-masked]>, Jennifer Palmieri <[email-masked]>, Kristina Schake <[email-masked]>, Jake Sullivan <[email-masked]>, Robby Mook <[email-masked]>, John Podesta <[email-masked]>, Huma Abedin <[email-masked]>
Cc: Jon Favreau <[email-masked]>, Lissa Muscatine <[email-masked]>
Date: Sun, 17 May 2015 21:50:58 -0400

Team,

Attached is a new outline for the launch speech based on our discussion on
Friday and then subsequent thinking from Joel and the speechwriters. We're
going to share this with HRC first thing in the morning unless anyone has
any huge concerns.

Two things to think about as we go forward:

-- The key graph here establishes "making the words middle class mean
something again" as the WHY of her candidacy and "unlocking God-given
potential" and "strong families" as the HOW.  Does this work?

-- The Four Fights in this draft have become four challenges and are still
very much a work in progress. We need to keep drilling down on how to do
this.

Thanks to Joel for putting in lots of weekend time on this.

Best,
Dan