Subject: Re: Launch Speech Draft
From: Dan Schwerin <[email-masked]>
To: Mandy Grunwald <[email-masked]>, Jim <[email-masked]>, Jennifer Palmieri <[email-masked]>, Kristina Schake <[email-masked]>, Robby Mook <[email-masked]>, Jake Sullivan <[email-masked]>, John Podesta <[email-masked]>, Huma Abedin <[email-masked]>, Joel Benenson <[email-masked]>
Cc: Lissa Muscatine <[email-masked]>, Jon Favreau <[email-masked]>
Date: Thu, 28 May 2015 12:31:59 -0400

Team, good news on the launch speech.  HRC read this draft and liked it.
("It's got a huge amount of potential--just like our country!") She wants
to work on it a bit and then circle back with us.  I told her we'd continue
to work it from this end as well, especially on better organizing,
elevating, and integrating the policy agenda so it feels like part of the
argument and not a laundry list.
Dan

On Wed, May 27, 2015 at 1:50 PM, Dan Schwerin <[email-masked]>
wrote:

> Thanks to all for the positive feedback. Glad we're on the right track!
> Jake and I will spend some time today drilling down on the substance of the
> four fights/challenges/whatevers to see if we can come back with some
> stronger ideas.  I'm also planning to share this draft with HRC tonight so
> she can start chewing on it as well.
> Dan
>
> On Wed, May 27, 2015 at 11:28 AM, Mandy Grunwald <[email-masked]> wrote:
>
>> Dan, Lissa, Jon,
>>
>>  What's the best process for next steps?
>>
>>  thx
>>
>>  mandy
>>
>> *Mandy Grunwald*
>> *Grunwald Communications*
>> *202 973-9400 <202%20973-9400>*
>>
>>
>> -----Original Message-----
>> From: Margolis, Jim <[email-masked]>
>> To: Dan Schwerin <[email-masked]>
>> Cc: Mandy Grunwald <[email-masked]>; Kristina Schake <
>> [email-masked]>; Robby Mook <[email-masked]>; Jake
>> Sullivan <[email-masked]>; John Podesta <
>> [email-masked]>; Huma Abedin <[email-masked]>; Lissa
>> Muscatine <[email-masked]>; Jon Favreau <[email-masked]>;
>> Joel Benenson <[email-masked]>; Jennifer Palmieri <
>> [email-masked]>
>> Sent: Wed, May 27, 2015 11:13 am
>> Subject: Re: Launch Speech Draft
>>
>>  Dan, Lissa, Jon:
>> Feel really great about the direction here.
>>
>> Structurally it
>> works for me, which was your big question.
>> I think you¹ve got lift now and
>> emotion.
>>
>> I still  not quite sure what the one-line take away is.  I¹d like to
>> talk
>> about that more.
>>
>> And as Jen said, I¹d like to get closure on whether we
>> use ³it¹s your
>> time² in the speech.  I¹m for it, but know there may be skeptics
>> out there.
>>
>> Again, a real jump forward.
>>
>>
>> On 5/26/15, 11:49 PM, "Joel
>> Benenson" <[email-masked]> wrote:
>>
>> >Agree on all counts with Jen. We're
>> in a better starting place by far.  I
>> >think in general we are losing something
>> in the four challenges/fights -
>> >whatever we're going to call that stuff -- I
>> think we have to work on
>> >making each one bigger and more robust on its own.  I
>> think this is the
>> >same point Jen is making in #3 below.
>> >
>> >Thanks to all.
>> Talk to you tomorrow.
>> >
>> >-----Original Message-----
>> >From: Jennifer Palmieri
>> [mailto:[email-masked] <[email-masked]?>]
>> >Sent: Tuesday, May 26, 2015 10:44
>> PM
>> >To: Dan Schwerin
>> >Cc: Joel Benenson; Jim Margolis; Mandy Grunwald;
>> Kristina Schake; Robby
>> >Mook; Jake Sullivan; John Podesta; Huma Abedin; Lissa
>> Muscatine; Jon
>> >Favreau
>> >Subject: Re: Launch Speech Draft
>> >
>> >Thanks,
>> Dan
>> >
>> >I am impressed.  Think it manages to capture her particular
>> sensibilities
>> >about everyone having a role to play while adhering to our
>> middle class
>> >message imperatives.
>> >
>> >Love the concept "only path to real and
>> lasting prosperity is prosperity
>> >built by all and shared by all.'  Including
>> "built" really helps to round
>> >out the belief of everyone having a
>> role/responsibility.
>> >
>> >Think you all dealt with FDR deftly by comparing Great
>> Depression to the
>> >Great Recession - and the focus on role of women during that
>> era is an
>> >effective but subtle reminder of HRC as first POTUS.
>> >
>> >Couple of
>> concepts I thought were missing...
>> >
>> >1) an acknowledgement that middle class
>> has done their part and it is
>> >time for the well off to step it up.  I agree
>> with Jim that using "it is
>> >your time" - along with appropriate set up language
>> - would help drive
>> >this distinction home.
>> >
>> >2) think we could draw out more
>> the benefits of shared prosperity and
>> >examples of what it would look
>> like.
>> >
>> >3). I think the Econ policy discussion doesn't quite match up with
>> the
>> >lift of "shared prosperity built by all" from beginning of
>> speech.
>> >Wonder if you could draw out the theory behind corporate purpose
>> here
>> >more to get at what it would look like if all in America was working
>> to
>> >make America stronger.
>> >
>> >4) relatedly, mightvconsider adding notion of
>> how America just doesn't
>> >figure out how to survive in a changing world - we
>> figure out how to
>> >harness that change and benefit from it. That's what we have
>> always done
>> >from the time of the cotton gin to the industrial revolution and
>> now with
>> >the digital age.  Embracing that concept may help give the Econ
>> section
>> >more lift.
>> >
>> >But, moreover, this is great work.  Thank you to Lissa
>> and Favs for
>> >continued above and beyond help. I
>> >
>> >Sent from my
>> iPhone
>> >
>> >> On May 26, 2015, at 7:09 PM, Dan
>> Schwerin
>> >><[email-masked]> wrote:
>> >>
>> >> Team, building on our
>> outline (thanks again to Joel for his guidance on
>> >>that) and our discussion
>> with HRC, here is a new full draft of the
>> >>launch speech.
>> >>
>> >> This stays
>> pretty close to the organization and argument of the
>> >>outline, while also
>> addressing John's point about expanding the canvas
>> >>to include broader ways
>> our economy and our world are changing.
>> >>Hopefully it achieves some of the
>> lift and vision that Robby, Jen and
>> >>others have emphasized.
>> >>
>> >> The key
>> theme is unlocking America's potential and making the words
>> >>"middle class"
>> means something again.  The only path to real and lasting
>> >>prosperity is
>> prosperity built by all and shared by all.  As you'll
>> >>recall, HRC expressed
>> some reservations about putting too much weight on
>> >>the middle class language,
>> so we've tried to explain and integrate that
>> >>better than before.
>> >>
>> >>
>> We've also avoided the phrase "The Four Fights" but maintained the
>> >>structure
>> so her agenda has some shape.  Worth thinking more about
>> >>whether this
>> works.
>> >>
>> >> This is still very much a work in progress. It would be great if
>> for
>> >>now you'd focus primarily on structure and thematics, rather
>> than
>> >>specific language choices.
>> >>
>> >> HRC is keen to read this as well, so
>> we'll be sharing with her probably
>> >>tomorrow.  And then everyone can digest
>> and discuss.
>> >>
>> >> Thanks for continuing to provide such helpful insights and
>> support
>> >>throughout this process.
>> >>
>> >> Dan
>> >> <2015-05-26 Launch speech -
>> 630pm.docx>
>>
>>
>>
>>
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