Subject: RE: Web test results and banners
From: "Dave Walker" <[email-masked]>
To: "Begala, Paul" <[email-masked]>, "Kristi Fuksa" <[email-masked]>, [email-masked], "Susan McCue" <[email-masked]>, [email-masked], "Tara McGuinness" <[email-masked]>, [email-masked]
Cc: "ic2008" <[email-masked]>, "Stan Greenberg" <[email-masked]>
Date: Thu, 7 Feb 2008 16:58:12 -0500

Are attached.  

Some things to keep in mind.   Web panels are not representative.
McCain struggles here more than we see in other polling.  

What matters is the shift, or in this case, the ability of the IC add to
compete with a positive McCain ad. 

In making decisions, we need to balance the shifts, with ad ratings and
reactions to the groups.  

Talk to you tomorrow. 

Dave