Subject: RE: 9:15am revision
From: David Binder <[email-masked]>
To: John Podesta <[email-masked]>, Mandy Grunwald <[email-masked]>
Cc: Jim Margolis <[email-masked]>, Robby Mook 2015 <[email-masked]>, Katie Connolly <[email-masked]>, Dan Schwerin ([email-masked]) <[email-masked]>, Kristina Schake ([email-masked]) <[email-masked]>, Jennifer Palmieri - White House ([email-masked]) <[email-masked]>, John Anzalone <[email-masked]>, Hannah Hughes <[email-masked]>, "[email-masked]" <[email-masked]>, Joel Benenson <[email-masked]>, Jeremy Neuberg <[email-masked]>, Will Gudelunas <[email-masked]>
Date: Sat, 4 Apr 2015 06:58:27 -0700

On the young people and families point, we did ask about this in our Pittsburgh groups last week with the youngest of the groups (17-24), and they were embracing of the word.  They had a very expansive definition of family, going beyond blood relatives, but they all were accepting of the word and felt it applied to them.  Nobody said they felt single/individual, or that they felt left out from the “families.”

From: John Podesta [mailto:[email-masked]]
Sent: Saturday, April 04, 2015 9:49 AM
To: Mandy Grunwald
Cc: Jim Margolis; Robby Mook 2015; Katie Connolly; Dan Schwerin ([email-masked]); Kristina Schake ([email-masked]); Jennifer Palmieri - White House ([email-masked]); John Anzalone; Hannah Hughes; [email-masked]; Joel Benenson; Jeremy Neuberg; David Binder
Subject: Re: 9:15am revision

Two things which may seem inconsistent: First graph, use and placement of everyday Americans seems forced and political. Second, are we overusing  families to the exclusion of people, particulary young people, who see themselves on their own. Rest seems fine to me.
On Apr 4, 2015 9:13 AM, "Mandy Grunwald" <[email-masked]<mailto:[email-masked]>> wrote:

People have fought their way back from tough economic times but the deck is still stacked for those at the top. I'm running because families and everyday Americans need a champion and I want to be that champion. When our families are strong, America's strong.

Its not enough that CEOs are raking in record profits, your family needs to be able to get ahead too.  People need to have a little more so you can worry a little less.

Now, I know its not going to be easy.   We face some pretty powerful forces. But  I've spent my whole life fighting for children, for families, standing up for America. I think people know that I don't quit.

For me, it isn't enough for American families to just get by, you deserve to get ahead and stay ahead.  It's your time.

Mandy Grunwald
Grunwald Communications
202 973-9400<tel:202%20973-9400>

On Apr 4, 2015, at 8:02 AM, Joel Benenson <[email-masked]<mailto:[email-masked]>> wrote:
En route. I'm going to be about 10 minutes late.

Sent from my iPhone

On Apr 4, 2015, at 7:38 AM, John Anzalone <[email-masked]<mailto:[email-masked]>> wrote:
I like the simple language of "get ahead and stay ahead".

John Anzalone
Anzalone Liszt Grove Research
334-387-3121<tel:334-387-3121>. Office
@AnzaloneLiszt

On Apr 4, 2015, at 7:34 AM, Joel Benenson <[email-masked]<mailto:[email-masked]>> wrote:

I think this is worth spending some time on here.  I think there are some nuances that are important as well some big things --- like their aspiration for a sense of “financial freedom” that ladders up a bit to bigger goals i.e. getting ahead along is not enough – they want to get ahead and stay ahead.  I know Jim hates “last prosperity” but after years of feeling that their gains were impermanent and there was no solid footing they seem to be reaching for more. .

Most important things to look at are Q 5 ,6 on optimism/pessimism and more confidence than anxiety.

Battery on factors for M.C. life that is on p. 15-16 with summary table on 17. – Focus on p. 15 and top 5 items – all are over 49% on 7s and 71+ on 6+7; then next tier down which are at 43+ and 60+.

Econ attitudes on page 21 – Not that top 6 items have a focus on the future for most part and may steer towards sounding a little bigger and less incremental – there is an aspiration here for “financial freedom” that lets them look ahead a little more.  – Not the last item in battery on p. 57 is that they have low optimism for next generation but batter on page 15 makes clear that being able to give your child choices about their future is an extremely important factor in middle class life.

See you shortly.
Joel

<3449 HRC Economic Values Poll Topline FIN.docx>