Subject: focus group of one, regarding the video
From: David Binder <[email-masked]>
To: "Robby Mook ([email-masked])" <[email-masked]>, Teddy Goff <[email-masked]>, "Kristina Schake ([email-masked])" <[email-masked]>, Joel Benenson <[email-masked]>, John Anzalone ([email-masked]) <[email-masked]>, Mandy Grunwald <[email-masked]>, "Margolis, Jim" <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, "Jennifer Palmieri ([email-masked])" <[email-masked]>, "Oren Shur ([email-masked])" <[email-masked]>
Date: Sun, 12 Apr 2015 19:23:48 -0700

Always dangerous to send anecodotal notes from average non-political people, but thought I would share reaction from this person, who is an average Millennial, non-political, non-activist type from Delaware:

"Powerful message.... I love it.  It makes me cry everytime and I'm not sure why."

(What makes you cry do you think?)

"The background music is great, the Hispanics starting their business, the black family preparing for their child, the gay men getting married.. 'When families are strong, America is strong' and that she says 'earn your vote'.  Those visuals accompanied by the background music make me cry but like a happy cry.  But I'm overly emotional sometimes.... I just get a feeling like things are gonna get better for those people I mentioned and it makes me happy for them."

Now he also questioned the word 'champion' and mentioned something about it being in Game of Thrones (there is always something...), but I wanted to share with  you the deep emotion that this video caused in one younger voter, who is likely representative of many more.