Subject: RE: We need to pay attention to this
From: David Binder <[email-masked]>
To: Robby Mook <[email-masked]>, "Margolis, Jim" <[email-masked]>
Cc: "Demastrie, Jesse" <[email-masked]>, Andrew Bleeker <[email-masked]>, Brian Fallon <[email-masked]>, Christina Reynolds <[email-masked]>, Elan Kriegel <[email-masked]>, Huma Abedin <[email-masked]>, Jason Rosenbaum <[email-masked]>, Jen Palmieri <[email-masked]>, "Jesse Ferguson (HRC)" <[email-masked]>, "Jester, Daniel" <[email-masked]>, Joel Benenson <[email-masked]>, John Anzalone <[email-masked]>, John Podesta <[email-masked]>, "Kaye, Anson" <[email-masked]>, Kri
Date: Thu, 23 Jul 2015 11:27:00 -0700

Makes total sense that they would be doing this, as they have to be aware of how much their brand is damaged, especially among anyone who isn’t an older white male.  But we shouldn’t let them get away with it, because rebranding their party is a total façade, as evidenced by the policies they push – both economically and socially.  Agree that we need to continue to drive, and perhaps more forcefully enhance, that contrast with all of our target groups.  Pushing the future/past contrast is important in face of what they are trying to do here.

From: Robby Mook [mailto:[email-masked]]
Sent: Thursday, July 23, 2015 1:11 PM
To: Margolis, Jim
Cc: Demastrie, Jesse; Andrew Bleeker; Brian Fallon; Christina Reynolds; David Binder; Elan Kriegel; Huma Abedin; Jason Rosenbaum; Jen Palmieri; Jesse Ferguson (HRC); Jester, Daniel; Joel Benenson; John Anzalone; John Podesta; Kaye, Anson; Kristina Schake; Lenar, AJ; Mandy Grunwald; Marlon Marshall (HRC); Matt Dover; Matt Paul; Michael Halle; Michael Vlacich; Nick Merrill; Oren Shur (HRC); Oxhorn, Liz; Pinelo, Greg; Rimel, John; Teddy Goff; Tony Carrk
Subject: Re: We need to pay attention to this

I watched them this morning.  I was surprised by how little real estate they give to "Republican". Clearly they feel they need to peel off women and people of color.  I think this makes our work driving the contrast with our target groups all the more urgent.

On Jul 23, 2015, at 12:50 PM, Margolis, Jim <[email-masked]<mailto:[email-masked]>> wrote:
The buys that are coming down in CO & OH are significant.  These are GOP branding ads.  The numbers are not complete, but the buy looks to be between $1 and 2 million.  Jesse and Danny will send around finals when available.
This level of spending is not crushing, but it may well be the beginning of a larger, longer term effort.
The spots are nicely produced.
Please review.

From: <Demastrie>, Jesse Demastrie <[email-masked]<mailto:[email-masked]>>
Date: Wednesday, July 22, 2015 at 9:22 PM
To: Andrew Bleeker <[email-masked]<mailto:[email-masked]>>, Brian Fallon <[email-masked]<mailto:[email-masked]>>, Christina Reynolds <[email-masked]<mailto:[email-masked]>>, David Binder <[email-masked]<mailto:[email-masked]>>, Jesse Demastrie <[email-masked]<mailto:[email-masked]>>, Elan Kriegel <[email-masked]<mailto:[email-masked]>>, Huma Abedin <[email-masked]<mailto:[email-masked]>>, Jason Rosenbaum <[email-masked]<mailto:[email-masked]>>, Jen Palmieri <[email-masked]<mailto:[email-masked]>>, "Jesse Ferguson (HRC)" <[email-masked]<mailto:[email-masked]>>, Daniel Jester <[email-masked]<mailto:[email-masked]>>, Joel Benenson <[email-masked]<mailto:[email-masked]>>, John Anzalone <[email-masked]<mailto:[email-masked]>>, John Podesta <[email-masked]<mailto:[email-masked]>>, Anson Kaye <[email-masked]<mailto:[email-masked]>>, Kristina Schake <[email-masked]<mailto:[email-masked]>>, Jason Lenar <[email-masked]<mailto:[email-masked]>>, Mandy Grunwald <[email-masked]<mailto:[email-masked]>>, GMMB GMMB <[email-masked]<mailto:[email-masked]>>, Marlon Marshall <[email-masked]<mailto:[email-masked]>>, Matt Dover <[email-masked]<mailto:[email-masked]>>, Matt Paul <[email-masked]<mailto:[email-masked]>>, Michael Halle <[email-masked]<mailto:[email-masked]>>, Mike Vlacich <[email-masked]<mailto:[email-masked]>>, Nick Merrill <[email-masked]<mailto:[email-masked]>>, "Oren Shur (HRC)" <[email-masked]<mailto:[email-masked]>>, "Oxhorn, Liz" <[email-masked]<mailto:[email-masked]>>, Greg Pinelo <[email-masked]<mailto:[email-masked]>>, John Rimel <[email-masked]<mailto:[email-masked]>>, Robby Mook <[email-masked]<mailto:[email-masked]>>, Teddy Goff <[email-masked]<mailto:[email-masked]>>, Tony Carrk <[email-masked]<mailto:[email-masked]>>
Subject: Opportuntiy Lives/Opportunity News Media

FYI – this group is placing large statewide buys in CO & OH (so far) to run 7/27-9/13. 60s and 30s. We are collecting totals now. Will update when we have them all.

Looks like they bill themselves as “Opportunity Lives is a news organization dedicated to discovering and highlighting real life success stories and solutions across America.” Looks like the editor-in-chief is John Hart, a former aide to Coburn. “Highlights of the Solutions Center include specific strategies to reform the tax code, improve the American education system, and explore ways to increase upward mobility in American society.”

Website: http://opportunitylives.com/

Spot is a :60 and is all about creating jobs, supporting families, and community. Ends with “There are people who still believe in opportunity in America. And we call ourselves Republicans”

60: https://www.youtube.com/watch?v=zjGBPHGBSig&feature=youtu.be
30: https://www.youtube.com/watch?v=AvFbR5i7VSs

Jesse Demastrie Vice President, Associate Media Director
202.338.8700 |office
202.813.4983 |direct

+gmmbcause the effect

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