Subject: Friday
From: "David Brock" <[email-masked]>
To: [email-masked]
Date: Tue, 24 Jun 2008 09:24:30 -0400

john --

how does something like this sound?

you could start by describing the environment the project lives in,
both politically and within the broader progressive effort in 08

so you would be laying out the political imperative for it, how the
public misperceives mccain as you did during the NSN conference you
introduced, and then defining the niche the project occupies in
relation to other activities

then you could talk about the strategy of it -- tying mccain to bush
substantively, and why that's true and critical

then you might touch on the structure of the joint project -- and how
it evolved from a prior effort that was showing results and needs to
continue thru november

since CAPAF has worked closely on the effort for a while maybe you
could finish by talking about how you've seen it work in action
first-hand?

then for me...

you'll already have talked about the role of the media in the effort,
i would re-emphasize that by talking about the free ride mccain has
gotten in the press and the challenge of breaking thru that

then i could talk about the tactics of the project, the 4 specific
components, what they are, how they work, and as i do that weave in a
few stories about how the working parts have had an impact in the
media coverage of the race

im having a video made that we could show either at the beginning or
the end depending on what it looks like

give me a call if you want to discuss

david