Subject: [big campaign] Friends of Democracy begins ad campaign in four House districts
From: David Donnelly <[email-masked]>
To: "[email-masked]" <[email-masked]>
Date: Thu, 9 Aug 2012 15:12:15 +0000
List-Id: <bigcampaign.googlegroups.com>

For ImmediateRelease: August 9, 2012
Contact: Molly Haigh, 907-750-1999, [email-masked]

*** View Ads Here: http://www.friendsofdemocracypac.org/getinthegame ***

New Super PAC Launches $700,000 Ad Campaign Targeting Four Members of Congress for Political Corruption

"Get In The Game" Ads Aim to Unseat Four of the Most Vulnerable House Incumbents For Doing Bidding of CorporateInterests

Friends of Democracy, a new Super PAC working to fight the corrosive effect money is having on our political system, released their first TV ad campaign today. The ad, “Get in the Game,” will target Representatives Dan Lungren (CA-7), Chip Cravaack (MN-8), Sean Duffy (WI-7) and Charlie Bass (NH-2) for putting the interests of their financial backers above the needs of their constituents.Friends of Democracy will spend a total of $700,000 on the campaign that will run for two weeks in each district.

The ads depict a family attempting to attend a ball game but being told all the seats are taken by a wealthy lobbyist who has bought out the stadium for the congressman he is courting. The ad asks voter if they feel frozen out by Congress, the way this family is being left out of the game. At the end, the ad implores voters to“Get in the game” by unseating the incumbent Congressman.

You can see all four ads here: http://www.friendsofdemocracypac.org/getinthegame

"Americans have made it clear that they are fed up with being voiceless in the age of SuperPACs and mega-million dollar donors. This frustration should be read as a warning for politicians as they head into the final stretch before the elections," said Jonathan Soros, co-founder of Friends of Democracy. "There's a great opportunity here for leaders who embrace the challenge of putting voters back at the center of our democracy and there should also be a political price to pay for ignoring the erosion of public trust in Washington, D.C."

Friends of Democracy is using sophisticated micro-targeting strategies to defeat congressional incumbents who are vulnerable on charges of corruption this cycle. The goal is to persuade enough voters in these districts to vote against the incumbent to tilt the margin of victory towards the challenger, thereby changing the political calculus on political corruption for both parties. Persuasion tactics in district will include television, online advertising, radio, mail, and phones.  As a hybrid Super PAC, the organization will also have the opportunity to provide direct support to campaigns where the candidate is achampion of solutions to address campaign finance corruption.

In addition to the television ads, Friends of Democracy will also be running an aggressiveonline ad campaign in these districts. Later in the fall, Friends of Democracy will also have a heavy mail and phone program in these districts and others.

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