Subject: Re: voting point
From: David Plouffe <[email-masked]>
To: Cheryl Mills <[email-masked]>
Cc: Robby Mook <[email-masked]>, John Podesta <[email-masked]>
Date: Mon, 31 Mar 2014 18:34:02 -0400

That's true with the toughest to capture. But my suspicion is in an off year there is a universe this can help with. Also, dwelling on the dread obstacles not helpful. But saying they want to deny your vote don't let them can be useful with some. 

> On Mar 31, 2014, at 5:16 PM, Cheryl Mills <[email-masked]> wrote:
> 
> 
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> cdm
> 
> Begin forwarded message:
> 
>> From: "Podesta, John" <[email-masked]>
>> Date: March 31, 2014, 5:03:37 PM EDT
>> To: "[email-masked]'" <[email-masked]>
>> Subject: Fw: voting point
>> 
>> Please share with H and the others if still there. Nate runs digital media at WH. 
>>  
>> From: Lubin, Nathaniel 
>> Sent: Monday, March 31, 2014 05:01 PM
>> To: Podesta, John 
>> Subject: voting point 
>>  
>> Hey there – quick thing I was thinking coming out of the 8:30 this morning. One of the things we learned during the campaign was that talking about the obstacles that opponents were putting in the way of voting had a detrimental effect on turnout. That is to say, the motivation to turn out because of the gamesmanship was less impactful than the deterrent from the fear that voting would be more difficult. I imagine Simas/Jordan probably have more robust data on that, but might be worth reaching out if we’re pursuing that angle.