Subject: Video: How we're going to win
From: "David Plouffe, BarackObama.com" <[email-masked]>
To: John Podesta <[email-masked]>
Date: Wed, 17 Sep 2008 13:16:38 -0400

John --

Want a look inside our strategy to win the battleground states?

I recorded a video on my laptop yesterday to brief you on the plan -- including details that haven't been shared publicly before.

Our fight in the battleground states is going to be tougher than a lot of you may think.  Take Florida, where George Bush won by just 381,000 votes in 2004.  The campaign we're running there is going to cost more than $39 million.

That can only come from supporters like you -- unlike John McCain, we don't take money from Washington lobbyists or special interest PACs.

To reach our goal, we need 50,000 new donors by Friday at midnight.

And if you make your first online donation today, your gift will go twice as far. A previous donor has promised to match every dollar you donate.

A matched donation of $5 becomes $10, a donation of $25 becomes $50, and a donation of $50 will become $100. Watch the video and double your impact today:

https://donate.barackobama.com/strategy2

This race has come down to a matter of weeks, and it could pivot on a few tremendously important swing states.

Supporters like you are strengthening this campaign in amazing ways -- voter registration efforts, organizing in your communities, and bringing folks into the political process like never before.

Barack and Joe can't win this without you.

Make a donation of $5 or more right now to provide the resources we'll need to make victory a reality:

https://donate.barackobama.com/strategy2

This campaign is committed to winning in every state we can.  But it's the support of folks like you that will decide this election.

Thanks for everything you're doing,

David 

David Plouffe
Campaign Manager
Obama for America

Donate: https://donate.barackobama.com/strategy2

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